Communication Books
Management Leading Collaborating in a Competitive World ,13th edtion
Author: Thomas Bateman, Scott Snell, Robert Konopaske
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Management, Managing, Performing, External Environment, Internal Environment, Managerial Decision Making, Planning, Strategic Management, Ethics, Corporate Responsibility, Sustainability, International Management, organizing, delivering strategic value, Organization Structure, Organizational Agility, Human Resources Management, Managing the Diverse Workforce, Leadership, leading, Motivating for Performance, motivation, teamwork, communication, mobilizing people, Managerial Control, controlling, Managing Technology, Innovation, Creating Change, Leading Change
Author: Caroline Aturu-Aghedo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS105, FMS106
Topics: Elements of Management, Management Theory, Evolution of Management Theory, Management Functions, Behaviour, Decision-Making, planning, control, organising, communication, directing, leading function, staffing function, recruitment, selection, Employee Training, Employee Development, motivation, forecasting, delegation, Decentralisation of Authority, social responsibility
Essentials of Contemporary Management ,8th edition
Author: Gareth Jones, Jennifer George
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Management Process, Management, managers, Values, Attitudes, Emotions, Culture, Managing Ethics, Managing Diversity, Managing in the Global Environment, Decision Making, Learning, Creativity, Entrepreneurship, planning, strategy, competitive advantage, Designing Organizational Structure, organizing, Control, Change, Entrepreneurship, Motivation, leading individual, leading groups, Leaders, Leadership, Effective Team Management, Building Human Resources, Managing Human Resources, Effective Communication, Information technology Management, Operations Management, Managing Vital Operations, Managing Vital Processes
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
Using Information Technology ,11th edition
Author: Brian Williams, Stacey Sawyer
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS843
Topics: Information Technology, internet, world wide web, software, hardware, Central processing Unit, storage, communications, networks, cyberthreats, personal technology, big data, digital age
Author: Ogu Sunny Enemaku
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS726, JLS826
Topics: Speech Writing, Communication Process, Types of Speech, Expository speech, Informative Speech, Analytical Speech, Persuasive Speech, Technical SpeechJLS732-Managing Public Relations-James Grunig, Todd hunt-1984
Author: James Grunig, Todd hunt
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS732
Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising
Reporting for the Media ,8th edition
Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility
Investigative & Interpretative Reporting
Author: Aretha Asakitikpi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC214
Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions
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