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Communication Books

Management Leading Collaborating in a Competitive World ,13th edtion

Author: Thomas Bateman, Scott Snell, Robert Konopaske

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Management, Managing, Performing, External Environment, Internal Environment, Managerial Decision Making, Planning, Strategic Management, Ethics, Corporate Responsibility, Sustainability, International Management, organizing, delivering strategic value, Organization Structure, Organizational Agility, Human Resources Management, Managing the Diverse Workforce, Leadership, leading, Motivating for Performance, motivation, teamwork, communication, mobilizing people, Managerial Control, controlling, Managing Technology, Innovation, Creating Change, Leading Change

Elements of Management 1

Author: Caroline Aturu-Aghedo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS105, FMS106

Topics: Elements of Management, Management Theory, Evolution of Management Theory, Management Functions, Behaviour, Decision-Making, planning, control, organising, communication, directing, leading function, staffing function, recruitment, selection, Employee Training, Employee Development, motivation, forecasting, delegation, Decentralisation of Authority, social responsibility

Essentials of Contemporary Management ,8th edition

Author: Gareth Jones, Jennifer George

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Management Process, Management, managers, Values, Attitudes, Emotions, Culture, Managing Ethics, Managing Diversity, Managing in the Global Environment, Decision Making, Learning, Creativity, Entrepreneurship, planning, strategy, competitive advantage, Designing Organizational Structure, organizing, Control, Change, Entrepreneurship, Motivation, leading individual, leading groups, Leaders, Leadership, Effective Team Management, Building Human Resources, Managing Human Resources, Effective Communication, Information technology Management, Operations Management, Managing Vital Operations, Managing Vital Processes

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

International marketing and export management ,5th edition

Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT402

Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities

Using Information Technology ,11th edition

Author: Brian Williams, Stacey Sawyer

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS843

Topics: Information Technology, internet, world wide web, software, hardware, Central processing Unit, storage, communications, networks, cyberthreats, personal technology, big data, digital age

Speech Writing

Author: Ogu Sunny Enemaku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS726, JLS826

Topics: Speech Writing, Communication Process, Types of Speech, Expository speech, Informative Speech, Analytical Speech, Persuasive Speech, Technical SpeechJLS732-Managing Public Relations-James Grunig, Todd hunt-1984

Managing Public Relations

Author: James Grunig, Todd hunt

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS732

Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising

Reporting for the Media ,8th edition

Author: Fred Fedler, John Bender, Lucinda Davenport, Michael Drager

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC121, JLS721, JLS823

Topics: Reporting, copy editing, grammar, spelling, newswriting style, language of the news, reporting the news, news leads, alternative leads, quotations, attribution, interviews, writing obituraries, speech, meetings, feature stories, public affairs reporting, advanced reporting, broadcast writing, news media, Public Relations Practitioner, communications law, media credibility

Investigative & Interpretative Reporting

Author: Aretha Asakitikpi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions

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