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Communication Books

Public Relations Practice

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Public Relations Writing Form & Style ,8th edition

Author: Doug Newsom, Jim Haynes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public Relations, Public Relations Writing, persuasion, Public Relations Planning Process, Mass Media Publics, Advertising Copy, media kits, media pitches, Newsletters, Brochures, Magazines, Annual Reports, Crisis Communication

Human Resources Management

Author: PE Oribabor

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA806

Topics: Human Resources Management, Human resource planning, communication, Managing performance, Performance appraisal systems, Empowering employees, rewarding employees, Management development, Job evaluation, Reward systems, Labour-management relations, Industrial relations, Collective bargaining, employee's organisational exit

Computer Network and Internet

Author: GA Aderounmu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF845

Topics: Computer Network, Internet, Transmission Media, Data Communication Interfaces, Multiplexing, Error Detection, Error Control, Medium Access Control, Internetworking, Routing, Network Congestion, Network Security, World Wide Web

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

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