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Communication Books

Issues In Communication Policy & Technology

Author: JLS845

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS845

Topics: Communication Policy, Communication Technology, communication, technology, policy, policy typology, communication flow

McQuail's Mass Communication Theory ,6th edition

Author: Denis McQuail

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS845, MAC113

Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication

African Communication Systems 1

Author: Abigail Ogwezzy

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC115

Topics: African Communication Systems, Verbal Communication, Non-Verbal Communication, Visual Channels of Communication

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Integrated Marketing Communication

Author: Alamojuto Mudathir Omotayo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC428

Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation

Communication for Business

Author: Michael Okenimkpe

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG316

Topics: Business communication, business letter, business report, business meetings minutes, communication, Modern Business Communication technology, Effective Communication barriers

The handbook of communication skills, 4th edition

Author: Owen Hargie

School: Federal University, Oye-Ekiti

Department: Administration, Social and Management science

Course Code: MAC113

Topics: Communication skills, questioning, explaining, listening, self-disclosure, humor, laughter, persuasion, asserting, confronting, negotiating, mentoring, coaching, relational communication, interview, employment interview, cognitive interview, developmental counselling, therapy interview, cognitive behavioral communication skills

Business Communication

Author: Ibrahim Danjuma

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM310

Topics: Writing Process, Business Message, Communication, Report Writing, Report Types, Oral Communication, Interpersonal Communication, Oral Reporting, Public Speaking

Interpersonal communication ,7th edition

Author: Sarah Trenholm, Arthur Jensen

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA104

Topics: Communication, Competence, Interpersonal communication, Building Interpersonal Relationships, Nonverbal Communication, language, listening, Interpersonal Processes, Perceiving, Interpreting Social Worlds, Social Expectations, Family Relationships, Intimate Relationships, Professional Relationships, culture, change

Introduction to Human Communication System

Author: Oyewo Oyeyinka Olusola

School: University of Ibadan

Department: Arts and Humanities

Course Code: CLA104

Topics: Human Communication System, Human Communication, Non-verbal Communication, language, listening

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