Communication Books
Issues In Communication Policy & Technology
Author: JLS845
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS845
Topics: Communication Policy, Communication Technology, communication, technology, policy, policy typology, communication flow
McQuail's Mass Communication Theory ,6th edition
Author: Denis McQuail
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS845, MAC113
Topics: Mass Communication Theory, Mass Communication, mass media, New Media, culture, Normative Theory of Media, Media Structure, media Performance, media freedom, media equality, media diversity, Media Economics, Global Mass Communication, Global media structure, Media Organization, media culture, media content, media genres, media texts, audiences, audience theory, research traditions, audience formation, media effects, social-cultural effects, public opinion, news, political communication
African Communication Systems 1
Author: Abigail Ogwezzy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC115
Topics: African Communication Systems, Verbal Communication, Non-Verbal Communication, Visual Channels of Communication
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Integrated Marketing Communication
Author: Alamojuto Mudathir Omotayo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC428
Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation
Author: Michael Okenimkpe
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG316
Topics: Business communication, business letter, business report, business meetings minutes, communication, Modern Business Communication technology, Effective Communication barriers
The handbook of communication skills, 4th edition
Author: Owen Hargie
School: Federal University, Oye-Ekiti
Department: Administration, Social and Management science
Course Code: MAC113
Topics: Communication skills, questioning, explaining, listening, self-disclosure, humor, laughter, persuasion, asserting, confronting, negotiating, mentoring, coaching, relational communication, interview, employment interview, cognitive interview, developmental counselling, therapy interview, cognitive behavioral communication skills
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM310
Topics: Writing Process, Business Message, Communication, Report Writing, Report Types, Oral Communication, Interpersonal Communication, Oral Reporting, Public Speaking
Interpersonal communication ,7th edition
Author: Sarah Trenholm, Arthur Jensen
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA104
Topics: Communication, Competence, Interpersonal communication, Building Interpersonal Relationships, Nonverbal Communication, language, listening, Interpersonal Processes, Perceiving, Interpreting Social Worlds, Social Expectations, Family Relationships, Intimate Relationships, Professional Relationships, culture, change
Introduction to Human Communication System
Author: Oyewo Oyeyinka Olusola
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA104
Topics: Human Communication System, Human Communication, Non-verbal Communication, language, listening
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