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Competitive Markets Books

Financial Institutions and Market

Author: Eleje Edward Ogbonnia

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN748

Topics: Financial Institutions, Financial System, Efficient Financial System, Economic Development, Financial Markets, Financial Market Operations, Money Market, Capital Market, Nigerian Financial Market Regulators, Money Market Instruments, Capital Market Instruments, Financial Institutions, Banks, Banking Institution, Bank Categorization, Commercial Banking, Bank Income, Investment Policy, Development Institutions, Specialized Banking Institutions, Non-Bank Financial Institutions, Informal Financial Market Institutions, Insurance Institutions, Pension Institutions, pension Administration, Informal Financial Markets, Informal Financial Institutions, International Finance Institutions

Principles of Economics

Author: Nicholas Gregory Mankiw

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO431

Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy

The economics of the health ,8th Edition

Author: Sherman Folland, Allen Good man, Miron Stano

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO725

Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

The Business Environment ,8th edition

Author: Ian Worthington, Chris Britton, Ed Thompson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Introduction to business

Author: Karen Collins

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM103

Topics: Economic Environment of Business, Foundation of Business, Business in Global Environment, resources, economic systems, competitive market, trade controls, mergers, acquistions, entrepreneur, business idea, business plan, product, business opportunity, purple-cow concept, product development

Operations research ,Second Edition

Author: Rama Murthy

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: MM411

Topics: Linear Programming Models, Resource Allocation Model, Simplex Method, Transportation Model, Assignment Model, Sequencing, Replacement Model, Inventory Control, Waiting Line Theory, Queuing Model, Competitive Stratagies, game theory, Dynamic Programming, Decision Theory, Simulation, Non-linear Programming, Programme Evaluation

Principles of Microeconomics ,7th edition

Author: Robert Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC202, CC401

Topics: comparative advantage, supply, demand, elasticity, perfectly competitive supply, efficiency, exchange, monoploy, oligopoly, monopolistic competition, games, strategic behaviour, behavioral economics, labor market, poverty, income distribution, public goods, tax policy, internation trade, trade policy

Advanced Microeconomic Theory ,3rd Edition

Author: Geoffrey Jehle, Philip Reny

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: CONSUMER THEORY, consumer demand, consumer theory, cost, competitive firm, partial equilibrium, Perfect Competition, imPerfect Competition, Equilibrium, Welfare, social choice, arrow's theorem, Strategic Decision Making, game theory, information economics, adverse selection, auction, Revenue Equivalence Theorem, set, mapping, logic, set theory

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