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Competitive Markets Books

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Handbook on Decision Support Systems 2 Variations

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Marketing Principles and Practice ,4th edition

Author: Dennis Adcock, Al Halborg, Caroline Ross

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Consumer Cooperatives

Author: Babatunde Agbi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: CRD301

Topics: Consumer Cooperatives, Monopolistic Market Structure, competitive Market Structure, Capitalist Market, Book-Keeping, surplus distribution, Consumer Cooperatives organisation, Consumer Cooperatives management

Economics Principles and Policy, 11th Edition

Author: William Baumol, Alan Blinder

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO111

Topics: economics, economy, economic problem, scarcity, choice, supply, demand, consumer choice, production, cost, price, profit, markets, price system, monopoly, antitrust, taxation, resource allocation, income, labor, entrepreneurship, poverty, inequality, discrimination, macroeconomy, aggregate supply, aggregate demand, macroeconomics, macroeconomic policy, economic growth, aggregate demand, fiscal policy, monetary policy, banking system, budget deficit, international trade, comparative advantage, international monetary system, exchange rates

Microeconomics, 7th edition

Author: Glenn Hubbard, Anthony Patrick O'Brien

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO111

Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes

Public Finance, 10th edition

Author: David Hyman

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO313

Topics: Public Finance, markets, governments, externalities, government policy, public goods, public choice, cost-benefit analysis, government investments, government subsidies, social security, social insurance, financing government expenditures, government finance, taxation, prices, efficiency, distribution of income, budget balance, government debt, taxation, income taxation, corporate income, consumption tax, sales tax, wealth tax, property tax

International Trade and International Finance

Author: Malabika Roy, Saikat Sinha Roy

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO316

Topics: International Trade, International Finance, trade policy, income inequality, foreign investment flows, foreign direct investment, capital formation, foreign exchange markets, financial derivatives

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