Competitive Strategy Books
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication
Production and Operations Management
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA801
Topics: Production, Operations Management, Operations Strategy, Production Systems, Job Design, Management of Technology, Site Selection, Supply-Chain Management, Inventory Management, Aggregate Planning, Linear Programming
The Business Environment ,8th edition
Author: Ian Worthington, Chris Britton, Ed Thompson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA817
Topics: Business Environment, Business organisations, external environment, internal environment, global business, political environment, macroeconomic environment, legal environment, Legal structures, structure of firms, Industrial structure, firms, markets, market system, Market structure, International markets, international trade, Strategy, changing environment
Decision Support for Global Enterprises
Author: Uday Kulkarni, Daniel Power, Ramesh Sharda
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies
International Business Environments and Operations ,16th edition
Author: John Daniels, Lee Radebaugh, Daniel Sullivan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBF845
Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Strategic Management in Hospitality and Tourism
Author: EC Majebi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM441
Topics: Strategic Management, Hospitality, Tourism, Business Level Strategies, Corporate Level Strategies, Network Level Strategies, Strategy Implementation, Strategic Management problems, Strategic Analysis, Strategic Choice, Strategic Implementation, Environment Characteristics, Environment Dimensions, Political Environment, Legal Environment, Economic Environment, Sociocultural Environment, Technological Environment, Ecological Environment
Arms Control and Demilitarisation
Author: Rasheed Olaniyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PCR873
Topics: Arms Control, Demilitarisation, Disarmament, Demobilisation, Game Theory, Bargaining, small arms, civil war, Light Weapons, Landmines, Weaponry, Weapons of Mass Destruction, Deadly Conventional Weaponry, nuclear weapons, Nuclear Strategy, Balance of Power, Arms Control Agreement
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