Competitive Strategy Books
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM401
Topics: strategy, Leading Strategically, Managing Firms Resources, Business Level Strategy, Executing Strategy
Author: Edward Blocher, David Stout, Gary Cokins
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ACC313
Topics: cost management, strategy, implementing strategy, value chain, balanced score card, strategy map, job costingActivity-Based Costing, Customer Profitability Analysis, process costing, cost allocation, planning, decision making, cost estimation, profit planning, cost-volume-profit analysis, master budget, operational-level control, operational performance measurement, management-level control, strategic performance measurement, management compensation, business analysis, business valuation
Marketing Management ,15th edition
Author: Kevin Lane Keller, Philip Kotler
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value
Author: EU Abianga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS898, MBA881
Topics: Business Policy, Organizational Policies, Corporate Strategy, Strategy Decision Making, Strategic Management, STRATEGY FORMULATION, f Strategic Intent, Environmental Appraisal, Organizational Appraisal, Strategic Analysis, Choice
Author: Amaka METU
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO714
Topics: Development Economics, Economic Growth, economic Development, Development, Underdevelopment, Sustainable Development, Structural Growth Theory, International-Dependence Theory, Neoclassical Growth Model, Endogenous Growth Model, Balanced Growth Strategy, Unbalanced Growth Strategy, Import Substitution, Export-Led Promotion Strategy, Capital Formation, Foreign Trade, economic development strategies
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Fundamentals of Business Marketing Research
Author: David Reid, Richard Plank
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Marketing Strategy, Business Market Planning, Business Market Strategy, International Business Marketing, Organizational Buying, Purchasing Management, Organizational Buying Behavior, Buyer-Seller Relationships, Marketing Sciences, Market Research, forecasting, Market Segmentation, New Product Development, New Product Diffusion, product, Product Management, Pricing, Distribution, Marketing Communications, Competition, Channel Management, Logistics, Physical Distribution, Advertising, Sales Promotion, public relations, Sales Training, Personal Selling, Marketing Planning, Marketing Strategy
Author: BCH
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: BCH221
Topics: Lineweaver-Burk transformation, Inhibition of Enzyme activity, Enzyme-inhibition, Competitive Inhibition, Non-competitive inhibitors
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