Competitive Markets Books
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Handbook on Decision Support Systems 2 Variations
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: Babatunde Agbi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: CRD301
Topics: Consumer Cooperatives, Monopolistic Market Structure, competitive Market Structure, Capitalist Market, Book-Keeping, surplus distribution, Consumer Cooperatives organisation, Consumer Cooperatives management
Economics Principles and Policy, 11th Edition
Author: William Baumol, Alan Blinder
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: economics, economy, economic problem, scarcity, choice, supply, demand, consumer choice, production, cost, price, profit, markets, price system, monopoly, antitrust, taxation, resource allocation, income, labor, entrepreneurship, poverty, inequality, discrimination, macroeconomy, aggregate supply, aggregate demand, macroeconomics, macroeconomic policy, economic growth, aggregate demand, fiscal policy, monetary policy, banking system, budget deficit, international trade, comparative advantage, international monetary system, exchange rates
Author: Glenn Hubbard, Anthony Patrick O'Brien
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO111
Topics: Microeconomics, trade-offs, comparative advantage, market system, economic efficiency, government price, taxes, externalities, environmental policy, public goods, elasticity, health care economics, firms, stock market, corporate governance, consumer choice, behavioral economics, technology, production, costs, market structure, firm strategy, monopolistic competition, oligopoly, monopoly, antitrust policy, pricing strategy, labor markets, public choice, distribution of income, taxes
Author: David Hyman
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO313
Topics: Public Finance, markets, governments, externalities, government policy, public goods, public choice, cost-benefit analysis, government investments, government subsidies, social security, social insurance, financing government expenditures, government finance, taxation, prices, efficiency, distribution of income, budget balance, government debt, taxation, income taxation, corporate income, consumption tax, sales tax, wealth tax, property tax
International Trade and International Finance
Author: Malabika Roy, Saikat Sinha Roy
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO316
Topics: International Trade, International Finance, trade policy, income inequality, foreign investment flows, foreign direct investment, capital formation, foreign exchange markets, financial derivatives
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