Consumer Surplus Books
Consumer behavior ,twelfth edition
Author: Leon Schiffman, Joe Wisenblit
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research
Author: EO Imouokhome
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT303
Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making
Author: Lawal Bello
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT824
Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour
Author: Babatunde Agbi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: CRD301
Topics: Consumer Cooperatives, Monopolistic Market Structure, competitive Market Structure, Capitalist Market, Book-Keeping, surplus distribution, Consumer Cooperatives organisation, Consumer Cooperatives management
Author: Babatunde Agbi, Mande, AA Lawal Kamaldeen, Ishola Timothy
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD301, MKT301
Topics: CONSUMER COOPERATIVE, British Consumer Cooperative Movement, Competitive Market Structure, Monopolistic Market Structure, Capitalist Market, Selling, Financing, Pricing, Salesmanship, Book-Keeping, General Meetings, Committee Meetings
Author: Paul Krugman, Robin Wells
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO431
Topics: Supply, Demand, Decision Making, economics, consumer, Economic Models, Trade-offs, Trade, Producer Surplus, Price Controls, Elasticity, Taxes, International Trade, Present Value, Rational Consumer, Consumer Preferences, Consumer Choice, production decision, Supply Curve, Perfect Competition, market structure, Monopoly, Oligopoly, Monopolistic Competition, Product Differentiation, microeconomics, public policy, Externalities, Public Goods, Common Resources, Welfare State, Factor Markets, Distribution of Income, Indifference Curve Analysis, labor supply, Uncertainty, Risk, Private Information, Macroeconomics, gross domestic product, Unemployment, Inflation, Long-Run Economic Growth, Savings, Investment Spending, Financial System, Short-Run Economic Fluctuations, Income, Expenditure, Aggregate Demand, Aggregate Supply, Stabilization Policy, Fiscal Policy, Money, Banking, Federal Reserve System, Monetary Policy, Inflation, Disinflation, Deflation, Events, Ideas, Open-Economy Macroeconomics, Open Economy, Macroeconomic Data Tables
Author: AEM NOUN
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM751
Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition
Advanced Economic Theory (Microeconomic Analysis), 21st Edition
Author: HL Ahuja
School: University of Uyo
Department: Administration, Social and Management science
Course Code: ECN320
Topics: Microeconomic Analysis, Macroeconomics, microeconomics, Optimisation Techniques, demand analysis consumer's choice, demand, demand function, Consumer’s Behaviour, Cardinal Utility Analysis, Indifference Curve Analysis of Demand, consumer preferences, Consumer’s Equilibrium, Marginal Utility
The Political Economy of Growth
Author: Paul Baran
School: Edo University
Department: Administration, Social and Management science
Course Code: POL412
Topics: Political Economy of Growth, economic surplus, productive labor, unproductive labor, planned economic surplus, world income distribution
Introduction to Business ,Student Edition
Author: Betty Brown, John Clow
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN715, BUS205
Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance
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