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Consumer Surplus Books

The Structure of Economics

Author: Eugene Silberberg, Wing Suen

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO341

Topics: Comparative Statics, Paradigm of Economics, Economics, Marginalist Paradigm, Refutable Propositions, Theories Versus Models, Calculus, Functions of Several Variables, Functions, Partial Derivatives, The Chain Rule, Level Curves, Profit Maximization, Matrices, Determinants, Comparative Statics, Envelope Theorem, Duality, Cost Functions, Cost, Production Functions, Consumer Demand Functions, Consumer Theory, Intertemporal Choice, Behavior Under Uncertainty, Inequality and Nonnegativity Constraints, Contracts and Incentives, Imperfect Information, Markets, General Equilibrium, Welfare Economics, Optimal Control Theory

Business development & management summary

Author: Onah Godwin

School: University of Nigeria, Nsukka

Department: General studies

Course Code: CEDR341, CEDR342

Topics: Business development, management, work managers, Decision Making, business organizational structure, Organization, Organizational Structure, Organogram, Organizational Chart, business ownership, franchising, sole proprietorship, partnership business, Limited Liability Company, Mergers, social responsibility, creativity, innovation, employment, Creative Entrepreneur, sustainable business, Corporate social responsibility, operating environment, entrepreneurship, credit management, sustainable entrepreneurship development, working capital management, working capital, Cash operating cycle, venture creation, venture growth, business growth, personnel management, cooperative formation, management, sustainability, Cooperatives, E-business, commerce, leadership, Time Management, consumer satisfaction, consumer retention

Managerial Economics ,8th edition

Author: DN Dwivedi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO332

Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility

Economics of health care financing ,2nd edition

Author: Cam Donaldson, Karen Gerard, Stephen Jan, Craig Mitton, Virginia Wiseman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO725

Topics: Health Care Financing Reforms, Markets, Health Care, health care financing, Funding Health Care, health care systems, health care market failure, Consumer Moral Hazard, Doctor Moral Hazard, Moral Hazard, Countering Consumer Moral Hazard, Countering Doctor Moral Hazard, Equity, Health Care Budget

The economics of the health ,8th Edition

Author: Sherman Folland, Allen Good man, Miron Stano

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO725

Topics: health economics, consumer theory, regression analysis, multiple regression analysis, economic efficiency, cost-benefit analysis, cost-effective analysis, cost-utility analysis, production of health, health capital demand, health insurance, health insurance demand, health insurance supply, consumer choice, demand, assymetric information, health insurance markets, managed care, nonprofit firms, hospitals, long-term care, physician, s practice, supplier-induced demand, physician agency, health care labor markets, health care labor supply, pharmaceutical industry, drug pricing, equity, efficiency, health care market, social insurance, comparative health care systems, health system reform, social capital, social health

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

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