Consumer Surplus Books
Author: SO Akinleye
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO431
Topics: Microeconomics, Economic Systems, Decision Making, Comparative Static Analysis, Comparative Dynamic Analysis, Theory of Demand, consumer Behaviour, Optimization, Elasticities of Demand, Budget Constraint, Utility Maximisation, Theory of Production, Theory of Cost, Labour-Leisure Trade-Off, Market Structure, Perfect Competition, Monopolistic Competition, Monopoly, Price Discrimination, Bilateral Monopoly, Monopsony, Collusive Oligopoly, Non-Collusive Oligopoly, Oligopoly, Linear Programming, General Equilibrium, Social Welfare
Introduction to Islamic Economics
Author: Aliyu Dahiru Muhammad
School: National Open University of Nigeria
Department: Medical, Pharmaceutical and Health science
Course Code: ECO731
Topics: Islamic Economics, Islamic Economic System, Consumer behaviour, Producer behaviour, Market mechanism, Islamic Macroeconomics, silamic welfarism, Conventional Welfare Theory, Islamic Welfare Function
Business ethics concepts and cases ,7th edition
Author: Manuel Velasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT224
Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics
Marketing Ethics & Social Responsibility
Author: Eunice Abimbola Adegbola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT431
Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts
Microeconomics principles, problems, and policies ,21st edition
Author: Campbell McConnell, Stanley Brue, Sean Flynn
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO449
Topics: Microeconomics, limits, alternatives, choices, market system, circular flow, price, quantity, efficiency, demand, supply, market equilibrium, market failure, public goods, externalities, government failure, consumer behavior, elasticity, utility maximization, Behavioral Economics, Cost of Production, Competition, Monopoly, Monopolistic Competition, Oligopoly, Strategic Behavior, Technology, Efficiency, Wage Determination, Rent, Interest, Profit, Natural Resource, Energy Economics, Public Finance, Expenditures, Taxes, Antitrust Policy, Regulation, Agriculture, Income Inequality, Poverty, Discrimination, Health Care, Immigration, International Economics, International Trade, Balance of Payments, Exchange Rates, Trade Deficits, Developing Countries
Modern Principles of Economics ,3rd edition
Author: Tyler Cowen, Alex Tabarrok
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO711
Topics: Power of Trade, Comparative Advantage, supply, demand, equilbrium, elasticity, tax, subsidy, price system, Price Ceiling, price Floor, International Trade, Externalities, firm, factor markets, cost, profit maximization, monopoly, price discrimination, pricing strategy, oligopoly, game theory, monopolistic competition, advertising, labor markets, governement, public goods, political economy, public choice, public policy, Decision Making, stock markets, personal finance, asymmetric information, moral hazard, adverse selection, consumer choice, economic growth, Gross domestic product, wealth of nations, growth, capital accumulation, saving, investment, financial system, business fluctuations, Unemployment, Labor Force Participation, Inflation, Quantity Theory of Money, aggregate demand, aggregate supply, The Federal Reserve System, Open Market Operations, Monetary Policy, federal budget, taxes, spending, fiscal policy, international economics, international finance
The practice of public relations ,13th edition
Author: Fraser Seitel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management
Economics & Social Issues in Advert & PR
Author: MAC427
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC427
Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism
Author: JO Onyemaechi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO802
Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
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