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Consumer Surplus Books

Advanced Micro Economics

Author: SO Akinleye

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO431

Topics: Microeconomics, Economic Systems, Decision Making, Comparative Static Analysis, Comparative Dynamic Analysis, Theory of Demand, consumer Behaviour, Optimization, Elasticities of Demand, Budget Constraint, Utility Maximisation, Theory of Production, Theory of Cost, Labour-Leisure Trade-Off, Market Structure, Perfect Competition, Monopolistic Competition, Monopoly, Price Discrimination, Bilateral Monopoly, Monopsony, Collusive Oligopoly, Non-Collusive Oligopoly, Oligopoly, Linear Programming, General Equilibrium, Social Welfare

Introduction to Islamic Economics

Author: Aliyu Dahiru Muhammad

School: National Open University of Nigeria

Department: Medical, Pharmaceutical and Health science

Course Code: ECO731

Topics: Islamic Economics, Islamic Economic System, Consumer behaviour, Producer behaviour, Market mechanism, Islamic Macroeconomics, silamic welfarism, Conventional Welfare Theory, Islamic Welfare Function

Business ethics concepts and cases ,7th edition

Author: Manuel Velasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT224

Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics

Marketing Ethics & Social Responsibility

Author: Eunice Abimbola Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT431

Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts

Microeconomics principles, problems, and policies ,21st edition

Author: Campbell McConnell, Stanley Brue, Sean Flynn

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO449

Topics: Microeconomics, limits, alternatives, choices, market system, circular flow, price, quantity, efficiency, demand, supply, market equilibrium, market failure, public goods, externalities, government failure, consumer behavior, elasticity, utility maximization, Behavioral Economics, Cost of Production, Competition, Monopoly, Monopolistic Competition, Oligopoly, Strategic Behavior, Technology, Efficiency, Wage Determination, Rent, Interest, Profit, Natural Resource, Energy Economics, Public Finance, Expenditures, Taxes, Antitrust Policy, Regulation, Agriculture, Income Inequality, Poverty, Discrimination, Health Care, Immigration, International Economics, International Trade, Balance of Payments, Exchange Rates, Trade Deficits, Developing Countries

Modern Principles of Economics ,3rd edition

Author: Tyler Cowen, Alex Tabarrok

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO711

Topics: Power of Trade, Comparative Advantage, supply, demand, equilbrium, elasticity, tax, subsidy, price system, Price Ceiling, price Floor, International Trade, Externalities, firm, factor markets, cost, profit maximization, monopoly, price discrimination, pricing strategy, oligopoly, game theory, monopolistic competition, advertising, labor markets, governement, public goods, political economy, public choice, public policy, Decision Making, stock markets, personal finance, asymmetric information, moral hazard, adverse selection, consumer choice, economic growth, Gross domestic product, wealth of nations, growth, capital accumulation, saving, investment, financial system, business fluctuations, Unemployment, Labor Force Participation, Inflation, Quantity Theory of Money, aggregate demand, aggregate supply, The Federal Reserve System, Open Market Operations, Monetary Policy, federal budget, taxes, spending, fiscal policy, international economics, international finance

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

Economics & Social Issues in Advert & PR

Author: MAC427

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC427

Topics: Advertising Campaign, Advertising, Public Relations, Advertising Practitioners Association of Nigeria, Social Responsibility, consumerism

Economic Theory

Author: JO Onyemaechi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO802

Topics: Economic Theory, Economic Principles, Economic Analysis, Market Participants, Circular Flow of Economic Activity, Consumer Choice, Maximisation of Utility, Market Demand, Price-Elasticity of Demand, demand function, Theory of Production, Optimal Input Combinations, cost functions, Profit Maximisation, National Income Determination, Government, Foreign Trade, Economy, Money Market Equilibrium, General Equilibrium, Federal Government Budget, Income, Employment, Price Level, Inflation, Output, Unemployment, Distribution of Income, Resource Allocation, Theory of Welfare Economics, Welfare Economics, Perfect Competition

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

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