Consumers Books
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Introduction to Microeconomics
Author: John Chiwuzulum Odozi
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO211
Topics: Microeconomics, resource scarcity, scare resources, Consumers Resources, Resource allocation Systems, price systems, Product Market
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201, MM309
Topics: MarketinG, Macro-Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Economic Environment., Technological Environment, Political Environment, Legal Environment, Cultural Environment, Social Environment, Market Segmentation, Final Consumers, Buying Behavior, Consumer Decision Process, Marketing Information, Product Planning, Product Management, New-Product Development, Channel System, Distribution Customer Service, Logistics, Retailers, Wholesalers, Promotion, Integrated Marketing Communications, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Marketing Plans, Ethical Marketing
Consumer behavior ,twelfth edition
Author: Leon Schiffman, Joe Wisenblit
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Customer Value, Customer Satisfaction, Customer Retention, consumer behavior, Consumer Decision-Making, Market Segmentation, Real-Time Bidding, Personality Traits, Anthropomorphism, Self-Perception, Consumer Perception, Perceptual Selection, Perceptual Organization, Consumer Imagery, Risk Perception, Consumer Learning, Classical Conditioning, Instrumental Conditioning, Consumer Involvement, Hemispheric Lateralization, Consumer Attitude Formation, Communication, Consumer Behavior, Persuading Consumers, Mobile Advertising, Advertising, family, family life cycle, Cultural Values, Subcultures, Gender Subcultures, Cross-Cultural Consumer Behavior, Consumer Decision-Making, Marketing Ethics, Consumer Research, Consumer Gifting Behavior, Consumer Research
Author: Andrew Schotter
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: Preferences, Utilities, Demands, Uncertainty, Consumers, Preferences, utilities, Indifference Curves, consumer demand, welfare analysis, uncertainty, production, cost, choice, cost curves, Decision Theory, Game Theory, Strategic Business Analysis, Decision Making, market, market structure, Perfectly Competitve Markets, Competitive Markets, Market Institutions, Auctions, Entrepreneurship, Monopoly, Natural Monopoly, Oligopoly, Welfare, Exchange, General Equilibrium, Market Failure
Author: Robert Pindyck, Daniel Rubinfeld
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics
Introduction to Business ,Student Edition
Author: Betty Brown, John Clow
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN715, BUS205
Topics: Economic Resources, Economic systems, Business Ethics, Social Responsibility, Entrepreneurship, Business Ownership, Business Operations, Business Management, Money, Financial Institutions, Advertising, Marketing, Human Resources, Human Resources Management, Career Planning, Consumer Decisions, Consumer Rights, Consumer Responsibilities, Protecting Consumers, Credit, Money Management, Managing Personal Finances, Checking Accounts, Savings Accounts, Investing, Real Estate, Investment Options, Vehicle Insurance, Property Insurance, Life, Insurance, Health Insurance
Author: EO Imouokhome
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT303
Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making
Author: Duncan Brown, Nick Hayes
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media
Author: Nicholas Gregory Mankiw
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO431
Topics: Principles of Economics, supply, demand, elasticity, Consumers, Producers, Efficiency of Markets, Costs of Taxation, International Trade, market, welfare, Externalities, Public Goods, Common Resources, Tax System, Costs of Production, Monopoly, Monopolistic Competition, Oligopoly, Firm Behavior, Organization of Industry, Factors of Production, Labor Markets, Earnings, Discrimination, Income Inequality, Poverty, Consumer Choice, Cost of Living.national income, Production, Growth, Saving, Investment, Financial System, Unemployment, Tools of Finance, Monetary System, Money Growth, Inflation, Aggregate Demand, Aggregate Supply, Short-Run Economic Fluctuations, open economy
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology