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Sociology of Law

Author: AS Maliki

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS112

Topics: Sociology of Law, Concepts of Law, School of Jurisprudence, Jurisprudence, Analytical School of Jurisprudence, Positivist School of Jurisprudence, Historical School of Jurisprudence, Sociological School of Jurisprudence, Morality, custom, force, justice freedom, rule of law, Nigerian Legal System, Legal Order of Nigeria, Social Change, Legal Structure of Nigeria

Introduction to Homeland Security ,4th edition

Author: Jane Bullock, George Haddow, Damon Coppola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS245, CSS744

Topics: Homeland Security, Terrorist Threat, Hazards, Governmental Homeland Security Structures, Intelligence, Counterterrorism, Border Security, Immigration, Customs Enforcement, Transportation Safety, Transportation Security, Cybersecurity, Critical Infrastructure Protection, Hazards Emergency Response, Hazards Emergency Recovery, Mitigation, Prevention, Preparedness, Communications, Science, Technology

The mind of the strategist the art of Japanese business

Author: Kenichi Ohmae

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR322

Topics: Japanese business, Routes to Strategic Advantage, Pursuing Aggressive Initiatives, Strategic Vision, Strategic Triangle, Customer-Based Strategies, Corporate-Based Strategies, Competitor-Based Strategies, Corporate Strategy, Building Successful Strategies, Modern Strategic Realities, Strategic Realities

International Relations in Southern Africa

Author: Amaechi Nzekwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR342

Topics: Southern Africa, Apartheid, Republic of South Africa, Namibia, Swaziland, Lesotho, Botswana, Southern African Development Community, Southern African Customs Union, Political Economy, globalisation

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Pricing Policies

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Pricing Policies, pricing decisions, Price elasticity, Pricing Objectives, Cost consideration, Product consideration, price skimming, penetration price, new product pricing, product line pricing, psychological pricing, Customary pricing, competition-based pricing, pricing

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

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