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Author: AS Maliki
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CSS112
Topics: Sociology of Law, Concepts of Law, School of Jurisprudence, Jurisprudence, Analytical School of Jurisprudence, Positivist School of Jurisprudence, Historical School of Jurisprudence, Sociological School of Jurisprudence, Morality, custom, force, justice freedom, rule of law, Nigerian Legal System, Legal Order of Nigeria, Social Change, Legal Structure of Nigeria
Introduction to Homeland Security ,4th edition
Author: Jane Bullock, George Haddow, Damon Coppola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CSS245, CSS744
Topics: Homeland Security, Terrorist Threat, Hazards, Governmental Homeland Security Structures, Intelligence, Counterterrorism, Border Security, Immigration, Customs Enforcement, Transportation Safety, Transportation Security, Cybersecurity, Critical Infrastructure Protection, Hazards Emergency Response, Hazards Emergency Recovery, Mitigation, Prevention, Preparedness, Communications, Science, Technology
The mind of the strategist the art of Japanese business
Author: Kenichi Ohmae
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR322
Topics: Japanese business, Routes to Strategic Advantage, Pursuing Aggressive Initiatives, Strategic Vision, Strategic Triangle, Customer-Based Strategies, Corporate-Based Strategies, Competitor-Based Strategies, Corporate Strategy, Building Successful Strategies, Modern Strategic Realities, Strategic Realities
International Relations in Southern Africa
Author: Amaechi Nzekwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR342
Topics: Southern Africa, Apartheid, Republic of South Africa, Namibia, Swaziland, Lesotho, Botswana, Southern African Development Community, Southern African Customs Union, Political Economy, globalisation
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Pricing Policies, pricing decisions, Price elasticity, Pricing Objectives, Cost consideration, Product consideration, price skimming, penetration price, new product pricing, product line pricing, psychological pricing, Customary pricing, competition-based pricing, pricing
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
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