Books

Search Books...

Decision Making Books

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Pricing Policies

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Pricing Policies, pricing decisions, Price elasticity, Pricing Objectives, Cost consideration, Product consideration, price skimming, penetration price, new product pricing, product line pricing, psychological pricing, Customary pricing, competition-based pricing, pricing

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

Influencer Marketing

Author: Duncan Brown, Nick Hayes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Quantitative Methods for Public Administration

Author: Onyemaechi Onwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD813

Topics: Public Administration, Mathematical Tools, Correlation Theory, Forecasting, Time-Series Analysis, Network Planning, network analysis, Decision Analysis, Inventory Control

Business Statistics 2

Author: Kadiri Kayode

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: SMS202

Topics: Business Statistics, Measurement of Variables, Measurement of Dispersion, Skewness, Kurtosis, Decision Analysis, index number, statistical data, sample, sampling theory, estimation theory, Correlation Theory, Goodness of Fit, Pearson’s Correlation Co-efficient, Spearman’s Regression Analysis, Ordinary Lease Square Estimation, Regression, Multiple Regression Analysis, statistical test, Chi-Square Distribution, ANOVA, Forecasting, Time Series Analysis

International Law and Organization

Author: Tola Odubajo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL452

Topics: International Law, International Law of Treaties, International Law of the Seas, International Environmental Law, International Criminal Law, International Humanitarian Law, International Organisation history, customs, International Treaties, international Conventions, International Judicial Decisions, Juristic Works

Principles of Agricultural Business Management

Author: Emem Bassey Inyang

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEA509

Topics: Agricultural Business Management, farm management decision, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Marketing strategy, marketing, Organizational management, leadership

Environmental economics

Author: AIN Kaine

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEA510

Topics: Environmental economics, economics, production, Agricultural production decision, production function, Resource productivity, resource efficiency, land resources, sustainable management, forest resources, water resources, irrigation economics, environmental degradation

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology