Decision Making Books
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Pricing Policies, pricing decisions, Price elasticity, Pricing Objectives, Cost consideration, Product consideration, price skimming, penetration price, new product pricing, product line pricing, psychological pricing, Customary pricing, competition-based pricing, pricing
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Author: Duncan Brown, Nick Hayes
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media
Interpersonal Intergroup Relations
Author: Joe Bel-Molokwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA709
Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions
Quantitative Methods for Public Administration
Author: Onyemaechi Onwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD813
Topics: Public Administration, Mathematical Tools, Correlation Theory, Forecasting, Time-Series Analysis, Network Planning, network analysis, Decision Analysis, Inventory Control
Author: Kadiri Kayode
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: SMS202
Topics: Business Statistics, Measurement of Variables, Measurement of Dispersion, Skewness, Kurtosis, Decision Analysis, index number, statistical data, sample, sampling theory, estimation theory, Correlation Theory, Goodness of Fit, Pearson’s Correlation Co-efficient, Spearman’s Regression Analysis, Ordinary Lease Square Estimation, Regression, Multiple Regression Analysis, statistical test, Chi-Square Distribution, ANOVA, Forecasting, Time Series Analysis
International Law and Organization
Author: Tola Odubajo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: POL452
Topics: International Law, International Law of Treaties, International Law of the Seas, International Environmental Law, International Criminal Law, International Humanitarian Law, International Organisation history, customs, International Treaties, international Conventions, International Judicial Decisions, Juristic Works
Principles of Agricultural Business Management
Author: Emem Bassey Inyang
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEA509
Topics: Agricultural Business Management, farm management decision, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Marketing strategy, marketing, Organizational management, leadership
Author: AIN Kaine
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEA510
Topics: Environmental economics, economics, production, Agricultural production decision, production function, Resource productivity, resource efficiency, land resources, sustainable management, forest resources, water resources, irrigation economics, environmental degradation
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