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Business Statistics

Author: Kadiri Kayode

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS202

Topics: Business Statistics, Measurement of Variables, Statistics, Measurement of Dispersion, Skewness, Kurtosis, Decision Analysis, Administration, Index Number, sampling theories, statistical data, sample, sampling theory, Estimation Theory, Correlation Theory, Goodness of Fit, correlation, Pearson’s Correlation Co-efficient, Spearman’s Regression Analysis, Ordinary Lease Square Estimation, Regression, Multiple Regression Analysis, Regression Analysis, Hypothesis test, T-test, F- Tests, Chi-Square Distribution, ANOVA, Forecasting, Time Series Analysis, Statistical test

Foreign Policy Analysis

Author: HA Ikedinma

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR321

Topics: Foreign Policy, Foreign Policy Analysis, National Interest, globalisation, Foreign Policy Environments, Foreign Policy Decision Making, Foreign Policy Case Studies

Foreign Policies of Great Powers

Author: Udeoji Ebele Angela

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR412

Topics: Foreign Policies of Great Powers, Foreign Policy, Foreign Policy Decision-making Models, Environments of Foreign Policy, Determinants of Foreign Policy Behaviours, American Foreign Policy, British Foreign Policy, Decline of British Power, British Power, France’s Policy, European Union’s Foreign Policy, Soviet Union Foreign Policy, Japanese Foreign Policy, Germany Foreign Policy

Investigative & Interpretative Reporting

Author: Aretha Asakitikpi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions

Environment of Business

Author: Atuman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business environment, task environment, internal environment, Environmental Scanning, legal environment, cultural environment, political environment, economic environment, external Business environment, international Business environment, International Business, global economy, Ethical Decision Making, Managing Ethical Behavior, Value Systems, Organizational Language

Advanced Organizational Behaviour

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA827

Topics: Organizational Behaviour, Behaviour, Attitude, personality, values, learning, perception, work groups, decision making, Theories Of Motivation, group dynamics, Organisational Structure, leadership, Organisational Culture, Organizational Conflict, Conflict Management, Organisational Change, Organisational Development

Consumer Behaviour

Author: EO Imouokhome

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT303

Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making

Marketing Research

Author: TO Ishola, CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT403, MKT837

Topics: Marketing Research, Decision making models, Internal published research data, external published research data, field research, postal survey, personal interview, Opinion research service

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Pricing Policies

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Pricing Policies, pricing decisions, Price elasticity, Pricing Objectives, Cost consideration, Product consideration, price skimming, penetration price, new product pricing, product line pricing, psychological pricing, Customary pricing, competition-based pricing, pricing

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