Decision Books
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: Lawal Bello
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT824
Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Author: David Nwogbo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD710
Topics: Public Policy Analysis, Public Policy, Policy-Making Process, Decision-Making Process, Public Policy Making, Decision-making, Public Policy Analysis, Bureaucracy, Public Policy Process, Public Policy Makers
Extension Organisation and Management
Author: FO Oladipo
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM736
Topics: Extension Organisation, extension Management, Decision-Making Theory, human relations theory, fusion theory, functional theory, Decision Making, Organisational Structure, Departmentalization, organizing
Applied psychology in human resource management ,7th edition
Author: Wayne Cascio, Herman Aguinis
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: SOC358, AGE706
Topics: Applied psychology, human resource management, Organizations, Work, Decisions, Performance Management.Individual Differences.Measuring Individual Differences, Interpreting Individual Differences, Validation, Employment Decisions, Recruitment, analyzing jobs, analyzing work, Strategic Workforce Planning, Workforce Planning, Decision Making, Training, Development, Organizational Responsibility
Managerial Economics ,8th edition
Author: DN Dwivedi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332
Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility
Handbook of Public Policy Analysis Theory, Politics, and Methods
Author: Frank Fischer, Gerald Miller, Mara Sidney
School: Edo University
Department: Administration, Social and Management science
Course Code: POL312
Topics: Public Policy Analysis, policy science, public policy, social science, state, policy processes, policy cycle, policy formulation, implementing public policy, policy politics, advocacy, expertise, policy communities, policy decision making, rationality, deliberative policy analysis, argumentation, Comparative Public Policy, Applied Cultural Theory, Democratic Citizenship, Quantitatively Oriented Policy Methods, social experiments, policy evaluation, evaluation research, Qualitative Policy Analysis, Policy Decisions Techniques, Cost-Benefit Analysis, Environmental Impact Assessment, Public Policy Mediation, Korean Policy Analysis
Principles of Economics ,12th edition
Author: Karl Case, Ray Fair, Sharon Oster
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: economic problem, scarcity, choice, demand, supply, market equilibrium, market system, household behavior, consumer choice, production process, short-run costs, output decisions, input demand, labor, land market, capital market, investment decision, general equilibrium, market imperfection, monopoly, antitrust policy, oligopoly, monopolistic competition, externalites, public goods, uncertainty, asymmetric information, income distribution, poverty, public finance, taxation, macroeconomics, national output, national income, Unemployment, Inflation, Long-Run Growth, aggregate expenditure, equilibrium output, government policy, fiscal policy, money, federal rreserve, interest rate, aggregate output, price level, labor market, macroeconomic theory, financial crises, stabilization, deficit, long-run growth, world economy, international trade, comparative advantage, protectionism, open-economy macroeconomics, economic growth
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