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Design Cycle Books

Elements of Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT201

Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Performance Measurement and Management

Author: Fab Onah

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855, PAD855

Topics: Performance Measurement, Performance Management, Performance Measurement Methods, Performance Appraisal, Performance Management Process, Performance Management Cycle, Performance Management Approaches, Performance

Public Policy Making and Analysis

Author: Augustine Nduka Eneanya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD405

Topics: Public Policy Making, Public Policy Analysis, Public Policy, Policy Making Cycle, Public Policy Process, Budgeting System, planning, Public Analysis Techniques, Networking Analysis Techniques, Cost-Benefit Analysis, Cost-Effectiveness Analysis Techniques, Constraints of Policy Analysis

An Introduction to Agricultural Biochemistry

Author: JM Chesworth, T Stuchbury, JR Scaife

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: ANP202

Topics: Agricultural Biochemistry, cell, cell structure, plasma membrane, cytoplasm, water solutions, carbohydrates, fatty acids, lipids, amino acids, proteins, enzymes, purines, pyrimidines, nucleic acids, vitamins, minerals, metabolism, glycolysis, tricarboxylic acid cycle, electron transport, oxidative phosphorylation, Fatty acid oxidation, lipid breakdown, pentose phosphate pathway, Fermentation pathways, photosynthesis, Gluconeogenesis, carbohydrate synthesis, amino acid synthesis, seeds, germination, reproductive growth, Plant nutrition, auxins, gibberellins, Cytokinins, Abscisic acid, Ethylene, Miscellaneous plant growth regulators, lactation, muscle, meat, cell walls, ribosomes, endoplasmic reticulum, mitochondria, water ionization, sugars, glucose, fructose, Polysaccharides, Triacylglycerols, acylglycerols, Glycerophospholipids, Glycosylglycerides, Sphingolipids, phenolics, peptide bonds, protein function, protein structure, Allosteric enzymes

Applications of Computer in Business

Author: Gerald Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: SMS208, CIT202

Topics: computer applications, computer hardware, computer software, computer operations, operating systems, Computer Application Systems, Database Management System, Systems Development Life Cycle, computer networks, internet, computer security, Information Communication Technology, Processing Devices, storage, input Devices output Devices

Public Policy Analysis

Author: Augustine Nduka Eneanya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL317

Topics: Public Policy Analysis, social sciences, policy making, policy making cycle, policy analysis, public policy actors, policy models, planning, policy analysis framework, cost-benefit analysis, cost-effectiveness analysis

Tourism Sales & Marketing

Author: Emmanuel Ayuba Kuwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM305

Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology