Design Cycle Books
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
Performance Measurement and Management
Author: Fab Onah
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA855, PAD855
Topics: Performance Measurement, Performance Management, Performance Measurement Methods, Performance Appraisal, Performance Management Process, Performance Management Cycle, Performance Management Approaches, Performance
Public Policy Making and Analysis
Author: Augustine Nduka Eneanya
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD405
Topics: Public Policy Making, Public Policy Analysis, Public Policy, Policy Making Cycle, Public Policy Process, Budgeting System, planning, Public Analysis Techniques, Networking Analysis Techniques, Cost-Benefit Analysis, Cost-Effectiveness Analysis Techniques, Constraints of Policy Analysis
An Introduction to Agricultural Biochemistry
Author: JM Chesworth, T Stuchbury, JR Scaife
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP202
Topics: Agricultural Biochemistry, cell, cell structure, plasma membrane, cytoplasm, water solutions, carbohydrates, fatty acids, lipids, amino acids, proteins, enzymes, purines, pyrimidines, nucleic acids, vitamins, minerals, metabolism, glycolysis, tricarboxylic acid cycle, electron transport, oxidative phosphorylation, Fatty acid oxidation, lipid breakdown, pentose phosphate pathway, Fermentation pathways, photosynthesis, Gluconeogenesis, carbohydrate synthesis, amino acid synthesis, seeds, germination, reproductive growth, Plant nutrition, auxins, gibberellins, Cytokinins, Abscisic acid, Ethylene, Miscellaneous plant growth regulators, lactation, muscle, meat, cell walls, ribosomes, endoplasmic reticulum, mitochondria, water ionization, sugars, glucose, fructose, Polysaccharides, Triacylglycerols, acylglycerols, Glycerophospholipids, Glycosylglycerides, Sphingolipids, phenolics, peptide bonds, protein function, protein structure, Allosteric enzymes
Applications of Computer in Business
Author: Gerald Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: SMS208, CIT202
Topics: computer applications, computer hardware, computer software, computer operations, operating systems, Computer Application Systems, Database Management System, Systems Development Life Cycle, computer networks, internet, computer security, Information Communication Technology, Processing Devices, storage, input Devices output Devices
Author: Augustine Nduka Eneanya
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: POL317
Topics: Public Policy Analysis, social sciences, policy making, policy making cycle, policy analysis, public policy actors, policy models, planning, policy analysis framework, cost-benefit analysis, cost-effectiveness analysis
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
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