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Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

E-Governance in the Public Sector

Author: Maryam Quadri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA843.PAD843

Topics: E-Governance, E-government, E-Democracy, E-Participation, Public-Making Process, Policy-Making, Digital Government, Public Network, public policy, Public E-Service, Governance Networks

Data Communications and Networking ,4th edition

Author: Behrouz Forouzan, Sophia Chung Fegan

School: National Open University of Nigeria

Department: Science and Technology

Course Code: CIT891

Topics: Data Communications, Networking, data, signals, digital transmission, analog transmission, bandwidth utilization, transmission media, switching, data link layer, error detection, error correction, data link control, multiple access, wireless LAN, ethernet, SONET, SDH, virtual-circuit networks, frame relay, network layer, logical addressing, internet protocol, address mapping, error reporting, multicasting, transport layer, domain name system, remote logging, electronic mail, file transfer, HTTP, network management, SNMP, multimedia, cryptography, network security

The Routledge Handbook of Mass Media Ethics, 2nd edition

Author: Lee Wilkins, Clifford Christians

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Mass Media Ethics, Essential Shared Values, 21st Century Journalism, moral development, medial law, media ethic justice, professional practice, truth, objectivity, Photojournalism Ethics, diversity, Exploring Latin American Advertising Ethics, moral problems, Pornography Demand Ethical Critique, violence, normative culture, coercion, consent, social media struggle, Digital Ethics, peace journalism, Buddhist Moral Ethics, Communitarianism, Feminist Media Ethics, Spatial Ethics, Freedom of Expression, media ownership, media autonomy, democracy

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