Digital Currency Books
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
E-Governance in the Public Sector
Author: Maryam Quadri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA843.PAD843
Topics: E-Governance, E-government, E-Democracy, E-Participation, Public-Making Process, Policy-Making, Digital Government, Public Network, public policy, Public E-Service, Governance Networks
Data Communications and Networking ,4th edition
Author: Behrouz Forouzan, Sophia Chung Fegan
School: National Open University of Nigeria
Department: Science and Technology
Course Code: CIT891
Topics: Data Communications, Networking, data, signals, digital transmission, analog transmission, bandwidth utilization, transmission media, switching, data link layer, error detection, error correction, data link control, multiple access, wireless LAN, ethernet, SONET, SDH, virtual-circuit networks, frame relay, network layer, logical addressing, internet protocol, address mapping, error reporting, multicasting, transport layer, domain name system, remote logging, electronic mail, file transfer, HTTP, network management, SNMP, multimedia, cryptography, network security
The Routledge Handbook of Mass Media Ethics, 2nd edition
Author: Lee Wilkins, Clifford Christians
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Mass Media Ethics, Essential Shared Values, 21st Century Journalism, moral development, medial law, media ethic justice, professional practice, truth, objectivity, Photojournalism Ethics, diversity, Exploring Latin American Advertising Ethics, moral problems, Pornography Demand Ethical Critique, violence, normative culture, coercion, consent, social media struggle, Digital Ethics, peace journalism, Buddhist Moral Ethics, Communitarianism, Feminist Media Ethics, Spatial Ethics, Freedom of Expression, media ownership, media autonomy, democracy
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