Digital Electronics Books
Cybercrime and Forensic Investigation
Author: Macpherson Uchenna Nnam
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CSS810
Topics: Cybercrime, Forensic Investigation, Control of Cybercrime, Prevention of Cybercrime, Space Transition Theory, Rational Choice Theory, Routine Activities Theory, Social Learning Theory, Fraud Triangle Theory, Cybersecurity Strategies, Computer Forensics, computer Forensic Investigation, Digital Forensic Investigation
Using Information Technology ,11th edition
Author: Brian Williams, Stacey Sawyer
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS843
Topics: Information Technology, internet, world wide web, software, hardware, Central processing Unit, storage, communications, networks, cyberthreats, personal technology, big data, digital age
Introduction to Radio and Television
Author: Akpede Kaior Samuel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC142
Topics: Radio, Television, Broadcasting, Radio Production, radio format, radio technology, Programme Format, News Production, Television Production, Radio Production Techniques, Television Production Techniques, Digital Broadcasting, media law, Studio Managers, Programme Scripts
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Media Station Management and Operation
Author: Onagwa Godfrey Ife
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC333
Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment
E-Governance in the Public Sector
Author: Maryam Quadri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA843.PAD843
Topics: E-Governance, E-government, E-Democracy, E-Participation, Public-Making Process, Policy-Making, Digital Government, Public Network, public policy, Public E-Service, Governance Networks
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Data Communications and Networking ,4th edition
Author: Behrouz Forouzan, Sophia Chung Fegan
School: National Open University of Nigeria
Department: Science and Technology
Course Code: CIT891
Topics: Data Communications, Networking, data, signals, digital transmission, analog transmission, bandwidth utilization, transmission media, switching, data link layer, error detection, error correction, data link control, multiple access, wireless LAN, ethernet, SONET, SDH, virtual-circuit networks, frame relay, network layer, logical addressing, internet protocol, address mapping, error reporting, multicasting, transport layer, domain name system, remote logging, electronic mail, file transfer, HTTP, network management, SNMP, multimedia, cryptography, network security
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