Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Topics: Thermochemistry, Chemical Kinetics, heat flow, heat of reaction, exothermic process, endothermic process, enthalpy change, enthalpy, Enthalpies of Reaction, thermochemical equations, calorimetry, Hess's law, Standard Enthalpies of Formation, fuels, rate of reaction, Temperature of Reaction, reaction rate

Topics: NUTRITIONAL BIOCHEMISTRY, Basal Metabolic Rate, SPECIFIC DYNAMIC ACTIONS, Proximate principles, Normal value of Basal Metabolic Rate

Topics: DNA replication, DNA Replication Rates, DNA Mechanism of Replication

Topics: Number system, binary codes, digital arithmetic, logic gates, logic families, Boolean Algebra, Arithmetic Circuits, Multiplexers, Demultiplexers, Programmable Logic Devices, Flip-Flops, Counters, Register

Topics: Digital Communication, Communication Error Correction, Information Compression Error, Information Compression, Data Compression, data Coding, Huffman Coding Algorithm, Error Correction, Linear Block Codes, noise, convolutional coding, Viterbi decoding of convolutional codes, Systematic Code, Convolution Codes, Hamming Codes, Convolutional Codes, Convolutional Code Construction, Parity Equations, Shift-Register View, State-Machine View, Decoding Problem, Viterbi Decoder, Soft-Decision Decoding, Signal to Noise Ratio, linear Time-Invariant Systems, Baseband Signal, Modulation, Demodulation, Baseband Channel, Linear Time-Invariant Models, Baseband Channel Model, Signal Spectra, Discrete-Time Fourier Transform, Fourier Transform, Discrete-Time Fourier Series, Fourier Series, Channel Distortions, Binary Phase Shift Keying, Quadrature Phase Shift Keying, Quadrature Amplitude Modulation, Media Access Protocols, Shared Media Satellite communications, Satellite communications, Time Division Multiple Access, ALOHA, Carrier Sense Multiple Access, Circuit Switching, Packet Switching, Little’s Law, Network Routing, Routing, Broadcast routing, Routing Protocol, Reliable Data Transport Protocols

Topics: Digital image processing, visual perception, image sensing, image sampling, image acqusition, image quantization, Intensity Transformations, Spatial Filtering, image restoration, image reconstruction, wavelet, image transforms, Color Image Processing, image compression, watermarking, Morphological Image Processing, Image Segmentation, Image Pattern Classification

Topics: digital image processing, Continuous Image Mathematical Characterization, Continuous Image Characterization, light perception, eye physiology, visual phenomena, monochrome vision model, Photometry, Colorimetry, color matching, color spaces, image sampling, image reconstruction, Monochrome Image Sampling Systems, Monochrome Image Reconstruction Systems, Color Image Sampling Systems, image measurement, Discrete Image Mathematical Characterization, Vector-Space Image Representation, Generalized Two-Dimensional Linear Operator, Image Statistical Characterization, Image Probability Density Models, Linear Operator Statistical Representation, Finite-Area Superposition, Finite-Area Convolution, Sampled Image Superposition, Sampled Image Convolution, Circulant Superposition, circulant Convolution, General Unitary Transforms, Fourier transform, cosine transform, sine transform, Hartley transform, Hadamard Transforms, Haar Transforms, Daubechies Transforms, Karhunen–Loeve Transform, wavelet transforms, Linear Processing Techniques, Transform Domain Processing, Transform Domain Superposition, Fast Fourier Transform Convolution, Fourier Transform Filtering, image improvement, Image Enhancement, Contrast Manipulation, Histogram Modification, noise cleaning, Edge Crispening, Color Image Enhancement, Multispectral Image Enhancement, image restoration, image restoration models, Continuous Image Spatial Filtering Restoration, Pseudoinverse Spatial Image Restoration, Statistical Estimation Spatial Image Restoration, Multi-Plane Image Restoration, Geometrical Image Modification, Morphological Image Processing, binary image, Edge Detection, Image Feature Extraction, Image Segmentation, shape analysis, Image Detection, image Registration, Point Processing Image Compression, image compression, video compression, Spatial Processing Image Compression

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Topics: financial management environment, investment appraisal, Discounted cash flow, Capital rationing, Working capital management, Inventory management, Cash management, Cost of capital, Portfolio theory, capital asset pricing model, Sources of finance, small and medium entities, Dividend policy, Business valuation, Mergers, acquisitions, Corporate reconstruction, Corporate reorganisation, Evaluating financial performance, Corporate failure, Foreign exchange risk, currency risk management, International investment decisions, Interest rate risk, Option pricing theory