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Digital Prototypes Books

Cybercrime and Forensic Investigation

Author: Macpherson Uchenna Nnam

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS810

Topics: Cybercrime, Forensic Investigation, Control of Cybercrime, Prevention of Cybercrime, Space Transition Theory, Rational Choice Theory, Routine Activities Theory, Social Learning Theory, Fraud Triangle Theory, Cybersecurity Strategies, Computer Forensics, computer Forensic Investigation, Digital Forensic Investigation

Using Information Technology ,11th edition

Author: Brian Williams, Stacey Sawyer

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS843

Topics: Information Technology, internet, world wide web, software, hardware, Central processing Unit, storage, communications, networks, cyberthreats, personal technology, big data, digital age

Introduction to Radio and Television

Author: Akpede Kaior Samuel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC142

Topics: Radio, Television, Broadcasting, Radio Production, radio format, radio technology, Programme Format, News Production, Television Production, Radio Production Techniques, Television Production Techniques, Digital Broadcasting, media law, Studio Managers, Programme Scripts

Media Station Management and Operation

Author: Onagwa Godfrey Ife

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC333

Topics: Media Station Management, Media Station Operation, Media Station, Radio Station, Television Station, Digital Revolution, Broadcast Management, Production Operations, Production Studio, Station Management, Station operations, Programming Strategy, Programming Distribution, Radio Programming, Television Programming, Media Marketplace, Budgeting, Financial Performance Monitoring, Informal Regulations, Media Station’s Operating Environment

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

E-Governance in the Public Sector

Author: Maryam Quadri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA843.PAD843

Topics: E-Governance, E-government, E-Democracy, E-Participation, Public-Making Process, Policy-Making, Digital Government, Public Network, public policy, Public E-Service, Governance Networks

Data Communications and Networking ,4th edition

Author: Behrouz Forouzan, Sophia Chung Fegan

School: National Open University of Nigeria

Department: Science and Technology

Course Code: CIT891

Topics: Data Communications, Networking, data, signals, digital transmission, analog transmission, bandwidth utilization, transmission media, switching, data link layer, error detection, error correction, data link control, multiple access, wireless LAN, ethernet, SONET, SDH, virtual-circuit networks, frame relay, network layer, logical addressing, internet protocol, address mapping, error reporting, multicasting, transport layer, domain name system, remote logging, electronic mail, file transfer, HTTP, network management, SNMP, multimedia, cryptography, network security

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