Environment Books
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Political Ideologies Their Origins And Impact, 12th Edition
Author: Leon Baradat, John Phillips
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD403
Topics: Political Ideologies, Political Attitudes, nationalism, democratic theory, liberal democracy, capitalism, Liberal Democratic Process, anarchism, socialist theory, applied socialism, fascism, National socialism, feminism, environmentalism
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Author: Funke Aje Famuyide
School: National Open University of Nigeria
Department: Law
Course Code: LAW531, JIL531
Topics: Maritime Law, bill of lading, Maritime Jurisdiction, maritime organisations, marine pollution, marine environment, Hague Rules, Hague Visby Rules, Hamburg Rules
International Trade Law, 5th edition
Author: Indira Carr, Peter Stone
School: National Open University of Nigeria
Department: Law
Course Code: LAW532, JIL532
Topics: International Trade Law, Electronic Commerce Environment, electronic commerce, Bills of Lading, common law, marine insurance, letters of credit, Dispute Resolution, civil jurisdiction, foreign judgments, arbitration, choice of law, corruption
Introduction to Conflict Transformation
Author: Animasawun Gbemisola Abdul-Jelil
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PCR274
Topics: conflict, Conflict Causation Theories, Post-Conflict Community, Conflict Handling Styles, peace building, multitrack diplomacy, conflict transformation, Human Security, Issue Transformation, rule transformation, Actor Transformation, ethic conflicts, class conflicts, religious conflicts, Hosts-Settlers Conflict, Environmental Conflict
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