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Environment Books

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

International Marketing

Author: Gana

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT825

Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Political Ideologies Their Origins And Impact, 12th Edition

Author: Leon Baradat, John Phillips

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD403

Topics: Political Ideologies, Political Attitudes, nationalism, democratic theory, liberal democracy, capitalism, Liberal Democratic Process, anarchism, socialist theory, applied socialism, fascism, National socialism, feminism, environmentalism

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Maritime Law 1

Author: Funke Aje Famuyide

School: National Open University of Nigeria

Department: Law

Course Code: LAW531, JIL531

Topics: Maritime Law, bill of lading, Maritime Jurisdiction, maritime organisations, marine pollution, marine environment, Hague Rules, Hague Visby Rules, Hamburg Rules

International Trade Law, 5th edition

Author: Indira Carr, Peter Stone

School: National Open University of Nigeria

Department: Law

Course Code: LAW532, JIL532

Topics: International Trade Law, Electronic Commerce Environment, electronic commerce, Bills of Lading, common law, marine insurance, letters of credit, Dispute Resolution, civil jurisdiction, foreign judgments, arbitration, choice of law, corruption

Introduction to Conflict Transformation

Author: Animasawun Gbemisola Abdul-Jelil

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR274

Topics: conflict, Conflict Causation Theories, Post-Conflict Community, Conflict Handling Styles, peace building, multitrack diplomacy, conflict transformation, Human Security, Issue Transformation, rule transformation, Actor Transformation, ethic conflicts, class conflicts, religious conflicts, Hosts-Settlers Conflict, Environmental Conflict

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