Evaluation Books
Author: Robert Heath, Gabriel Vasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Integrated Marketing Communication
Author: Alamojuto Mudathir Omotayo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC428
Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation
Author: PE Oribabor
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA806
Topics: Human Resources Management, Human resource planning, communication, Managing performance, Performance appraisal systems, Empowering employees, rewarding employees, Management development, Job evaluation, Reward systems, Labour-management relations, Industrial relations, Collective bargaining, employee's organisational exit
Business to Business Marketing (B2B Sales And Marketing)
Author: Wim Biemans
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing
Interpersonal Intergroup Relations
Author: Joe Bel-Molokwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA709
Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions
Author: Nwamaka Ibeme
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA810, PAD810
Topics: Public Policy Analysis, Public Policies, Policy Making, policy process, Critical Path Method, Programme Evaluation and Review technique, Delphi Method
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Manpower Planning And Administration
Author: Fatima Jummai Akinsanmi, Yemisi Ogunlela
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD354
Topics: Manpower Planning, Manpower Administration, Corporate Planning, Manpower Demand, Supply Forecast, Nigeria’s Manpower Planning Experience, Procurement, Employment, Recruitment, Job Evaluation, Compensation Administration, Employee Training, Employee Development, Performance Appraisal, motivation, Communication, Manpower Management, Discipline, Disciplinary Procedure
Author: P McDonald, RA Edwards, JFD Greenhalgh, CA Morgan, LA Sinclair
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP202
Topics: Animal Nutrition, water, carbohydrates, monosaccharide, oligosaccharide, lipids, fats, glycolipids, phospholipids, steroids, terpenes, protein, nucleic acid, amino acid, peptide, vitamins, fat-soluble vitamins, Vitamin B complex, Vitamin C, hypervitaminosis, minerals, acid-base balance, enzymes, digestion, metabolism, protein synthesis, carbohydrate synthesis, digestibility, food energy value, food evaluation, crude protein, lactation, food intake, grass, forage crops, legumes, silage, hay, artificially dried forages, straws, chaff, roots, tubers, cereal grains, cereal by-products, protein concentrates, food additives, animal products
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