Government Books
The practice of public relations ,13th edition
Author: Fraser Seitel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management
Author: James Grunig, Todd hunt
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS732
Topics: Managing Public Relations, Public Relations, media relations, community relations, public affairs, government relations, educational relations, economic education, financial public relations, public communication campaigns, public relations writing, press releases, radio, television, newsletter, newspaper, magazine, public relations advertising
Writing and Reporting News ,6th edition
Author: Carole Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Writing news, Reporting News, blog, news story, convergent media writing, collecting information, curiosity, story ideas, online research, interviewing techniques, constructing stories, leads, nut graphs, story organization, story forms, storytelling, broadcast news writing, online journalism, public relations writing, media issues, media law, media ethics, multicultural sensitivity, beat recording, speeches, news conference, meeting, government stories, statistical stories, crime, punishment, disaster, weather, tragedy, media jobs, media internships
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public Relations Practice, Public Relations Practitioners, Public Relations Strategy, Public Relations Tactics, Community Relations, Financial Public Relations, Media Relations, Government Relations, Press Release, Press Conference, Crisis Management, Issues Management, Speech Communication
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
International Business Environments and Operations ,16th edition
Author: John Daniels, Lee Radebaugh, Daniel Sullivan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBF845
Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Introduction to Administrative Practices and Procedures
Author: Ibeme Nwamaka
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD412
Topics: Administrative Practices, Administrative Procedures, communication skills, drafting, minuting, memo writing, official letter writing, report writing, speech writing, government business, report writing
Handbook of Comparative and Development Public Administration ,2nd Edition
Author: Ali Farazmand
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD404
Topics: Comparative Public Administration, Development Public Administration, Ancient Persia, Bureaucracy, Indian Legacy of Administration, Administration of the Persian, Development Administration, Denationalization Option, Regionalization, Democratization, Local Governance, Building Community Organizations, Public Enterprise Reforms, Privatization, Public Administration, Development, Dependency, Independence, Internationalization, Indigenization, Small-State Governance, public policy, Administrative Reform, Government Reform, Administrative Corruption, Public Service Ethics, Public Service Professionalism, Contemporary Bureaucratic Politics, Administrative Theory, Bureaucratic Power, Bureaucracy, Debureaucratization, Deviant Bureaucracies, Greek Bureaucracy, Bureaucratic State, Bureaucratic Politics
Introduction to Public Administration
Author: Yemisi Ogunlela
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD747
Topics: Public Administration, Chief Executive Officer, Bureaucracy, public policy, Public Policy analysis, Public Policy Making, Nigerian Civil Service, Nigerian Public Administration, Public Service Reforms, Public Personnel Administration, Public Financial Administration, Development Administration, Local Government Administration, Comparative Public Administration
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