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Grazing Management Books

Organizational Behaviour and Theory

Author: Josef Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA731, MBA831

Topics: Organizational Behaviour, Organizational Theory, Job Satisfaction, Job Enrichment, Work System, motivation, Group Behaviour, Barriers to Motivation, Culture, Behaviour, Models of Organization, Scientific Management Movement, Staff Morale, Job Performance

Advanced Organizational Behaviour

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA827

Topics: Organizational Behaviour, Behaviour, Attitude, personality, values, learning, perception, work groups, decision making, Theories Of Motivation, group dynamics, Organisational Structure, leadership, Organisational Culture, Organizational Conflict, Conflict Management, Organisational Change, Organisational Development

Managerial Problem Solving

Author: YI Ogunlela

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA835

Topics: Managerial Problem Solving, Manager, management

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Industrial and Organisational Psychology

Author: Jayeoba Foluso Ilesanmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD122

Topics: Industrial Psychology, Organisational Psychology, Recruitment, Performance Appraisal, Organisational Change, Organisational Development, Ergonomics, job design, Interpersonal Skills, Work Teams, Leadership, Work Motivation, Communications, Conflict, Negotiation, career management, Self-Identity, Career Development, Career Counselling, Workplace Safety, Industrial Accident, Equal Employment Opportunities, work life quality

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