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Grazing Strategies Books

Cyber criminology and vulnerabilities

Author: Philip Ndubueze, Dickson Ogbonnaya Igwe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: CSS852

Topics: Cyber criminology, Cyber vulnerabilities, Cyber Crime, Cyberspace Threats, Cyberspace Vulnerabilities, Cyber Victimization, Profiling Cybercrime Offenders, Profiling Cybercrime Victims, Cyber Crime Legislations, Cyber Security Strategies

Development Economics

Author: Amaka METU

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO714

Topics: Development Economics, Economic Growth, economic Development, Development, Underdevelopment, Sustainable Development, Structural Growth Theory, International-Dependence Theory, Neoclassical Growth Model, Endogenous Growth Model, Balanced Growth Strategy, Unbalanced Growth Strategy, Import Substitution, Export-Led Promotion Strategy, Capital Formation, Foreign Trade, economic development strategies

Innovation and entrepreneurship

Author: Peter Drucker

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Innovation, entrepreneurship, SYSTEMATIC ENTREPRENEURSHIP, PURPOSEFUL INNOVATION, SEVEN SOURCES FOR INNOVATIVE OPPORTUNITY, THE BRIGHT IDEA, PRINCIPLES OF INNOVATION, ENTREPRENEURIAL MANAGEMENT, ENTREPRENEURIAL BUSINESS, THE NEW VENTURE, PRACTICE OF ENTREPRENEURSHIP, ENTREPRENEURIAL STRATEGIES, ECOLOGICAL NICHES, CHANGING VALUES

Managerial Economics ,8th edition

Author: DN Dwivedi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO332

Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility

Essentials of Entrepreneurship and Small Business Management, Global Edition

Author: Norman Scarborough, Jeffrey Cornwall

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT101

Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Customers Relationship Management

Author: Aturu–Aghedo, Sufian Jelili

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT206, MKT206

Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior

Organizational Behaviour

Author: Abdullahi Araga, Oluremi Oyedokun

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT302

Topics: Organizational Behaviour, feasibility study, business proposals, business plans, technical analysis, financial analysis, marketing analysis, marketing strategies, loan proposals, investment Appraisal Methods, Business Description, Location of Business, Siting of Business, Management, Production, Technical Analysis, Management Team, marketing plan, Financing Plan, Preparing Business Proposals, Cash Flow Analysis, Economic Appraisal, Evaluation of Projects

Small Scale Business Management

Author: KAA Lawal, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT303

Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart

Strategic Management

Author: Caroline Aturu-Aghedo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT329

Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation

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