Grazing Strategies Books
Cyber criminology and vulnerabilities
Author: Philip Ndubueze, Dickson Ogbonnaya Igwe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CSS852
Topics: Cyber criminology, Cyber vulnerabilities, Cyber Crime, Cyberspace Threats, Cyberspace Vulnerabilities, Cyber Victimization, Profiling Cybercrime Offenders, Profiling Cybercrime Victims, Cyber Crime Legislations, Cyber Security Strategies
Author: Amaka METU
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO714
Topics: Development Economics, Economic Growth, economic Development, Development, Underdevelopment, Sustainable Development, Structural Growth Theory, International-Dependence Theory, Neoclassical Growth Model, Endogenous Growth Model, Balanced Growth Strategy, Unbalanced Growth Strategy, Import Substitution, Export-Led Promotion Strategy, Capital Formation, Foreign Trade, economic development strategies
Innovation and entrepreneurship
Author: Peter Drucker
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Innovation, entrepreneurship, SYSTEMATIC ENTREPRENEURSHIP, PURPOSEFUL INNOVATION, SEVEN SOURCES FOR INNOVATIVE OPPORTUNITY, THE BRIGHT IDEA, PRINCIPLES OF INNOVATION, ENTREPRENEURIAL MANAGEMENT, ENTREPRENEURIAL BUSINESS, THE NEW VENTURE, PRACTICE OF ENTREPRENEURSHIP, ENTREPRENEURIAL STRATEGIES, ECOLOGICAL NICHES, CHANGING VALUES
Managerial Economics ,8th edition
Author: DN Dwivedi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332
Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility
Essentials of Entrepreneurship and Small Business Management, Global Edition
Author: Norman Scarborough, Jeffrey Cornwall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Customers Relationship Management
Author: Aturu–Aghedo, Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT206, MKT206
Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior
Author: Abdullahi Araga, Oluremi Oyedokun
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT302
Topics: Organizational Behaviour, feasibility study, business proposals, business plans, technical analysis, financial analysis, marketing analysis, marketing strategies, loan proposals, investment Appraisal Methods, Business Description, Location of Business, Siting of Business, Management, Production, Technical Analysis, Management Team, marketing plan, Financing Plan, Preparing Business Proposals, Cash Flow Analysis, Economic Appraisal, Evaluation of Projects
Small Scale Business Management
Author: KAA Lawal, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT303
Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart
Author: Caroline Aturu-Aghedo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT329
Topics: Strategic Management, Strategic Management Process, Strategic Decision-Making, SWOT Analysis, Opportunity Analysis, Market Targeting, Strategy Formulation, Strategic Management Control, Strategic Management Evaluation, Strategic Management Planning, Corporate Planning, Total Quality Management, Strategic Alternative-Grand Strategies, Strategic Choice, Activating Strategy, Structural Implementation
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