Grazing Strategies Books
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Introduction to Development Economics
Author: Maghori
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS207
Topics: Development Economics, Poverty, Income Inequality, Development, Population Growth, Human Capital, Urbanization, Rural-Urban Migration, Agricultural Transformation, Rural Development, Public Enterprises, Private Enterprises, Globalization, International Trade, Foreign Investment, Foreign Aid, Development Goals, Development Strategies, Development Planning
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Author: KO Osotimehin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT730
Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing
Alternative Dispute Resolution 1
Author: Nimisore Akano, Justus Sokefun, Erimma Gloria Orie
School: National Open University of Nigeria
Department: Law
Course Code: LAW517, PPL517
Topics: Dispute Resolution, mediation, Conciliation, Arbitration, Arbitration Law, arbitration Agreement, Arbitration Institutions, negotiation, negotiation strategies
Author: Godwin Ogheneochuko Unumeri
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PCR276
Topics: Perception, Conflict, aggression, attribution, racism, terrorism, Conflict Handling Strategies, tolerance, intolerance, Perceptual Mechanism, social perception, attitude, conflict framework, conflict transformation, child aggression, Frustration-Aggression Hypothesis, Aversive Emotional Arousal, social learning, Aggressive Behavior, Deviant Behavior
Tourist Sites Products & Operations 2
Author: DA Ayano
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM244
Topics: Tourist Sites Products, Tourist Sites Operations, Tourism Management, Managing Urban Tourism, tourism Marketing Management, International Tourism crisis, UK Tour Operating Industry, Tour Operating Value Chain, Tour Operators’ Strategies, Distribution Channels, Channel Management Issues
Sustainable Environmental Development and Peace
Author: Ewa Usang
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PCR352
Topics: Sustainable Environmental Development, Sustainable Living, Carrying Capacity, Environmental Change, Biodiversity, Ecological Balance, Tripartite Environment, Environmental Pollution, Pollution Control, Waste Management, Environmental Planning, Poverty Reduction Strategies, Sustainable Entrepreneurship, Gender Equality, Environmental Ethics, Positive Discrimination
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