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Grazing Strategies Books

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Introduction to Development Economics

Author: Maghori

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS207

Topics: Development Economics, Poverty, Income Inequality, Development, Population Growth, Human Capital, Urbanization, Rural-Urban Migration, Agricultural Transformation, Rural Development, Public Enterprises, Private Enterprises, Globalization, International Trade, Foreign Investment, Foreign Aid, Development Goals, Development Strategies, Development Planning

Introduction to Marketing

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT108

Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Marketing of Financial Services

Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT402

Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies

Fundamentals of Marketing

Author: KO Osotimehin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT730

Topics: Marketing, Marketing Management, marketing Demand, Market oriented Strategic Planning, Market Segmentation, Target Market Strategies, Consumer Buying Behaviour, Consumer Relationship Management, Business Buying Behaviour, products, New Product Development, Pricing Decisions, services marketing, Sports Marketing, Online Marketing, Guerilla Marketing

Alternative Dispute Resolution 1

Author: Nimisore Akano, Justus Sokefun, Erimma Gloria Orie

School: National Open University of Nigeria

Department: Law

Course Code: LAW517, PPL517

Topics: Dispute Resolution, mediation, Conciliation, Arbitration, Arbitration Law, arbitration Agreement, Arbitration Institutions, negotiation, negotiation strategies

Perception and Conflict

Author: Godwin Ogheneochuko Unumeri

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR276

Topics: Perception, Conflict, aggression, attribution, racism, terrorism, Conflict Handling Strategies, tolerance, intolerance, Perceptual Mechanism, social perception, attitude, conflict framework, conflict transformation, child aggression, Frustration-Aggression Hypothesis, Aversive Emotional Arousal, social learning, Aggressive Behavior, Deviant Behavior

Tourist Sites Products & Operations 2

Author: DA Ayano

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM244

Topics: Tourist Sites Products, Tourist Sites Operations, Tourism Management, Managing Urban Tourism, tourism Marketing Management, International Tourism crisis, UK Tour Operating Industry, Tour Operating Value Chain, Tour Operators’ Strategies, Distribution Channels, Channel Management Issues

Sustainable Environmental Development and Peace

Author: Ewa Usang

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR352

Topics: Sustainable Environmental Development, Sustainable Living, Carrying Capacity, Environmental Change, Biodiversity, Ecological Balance, Tripartite Environment, Environmental Pollution, Pollution Control, Waste Management, Environmental Planning, Poverty Reduction Strategies, Sustainable Entrepreneurship, Gender Equality, Environmental Ethics, Positive Discrimination

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