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Hall Effect Books

Introduction to Mass Communication ,10th edition

Author: Stanley Baran

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC111, MAC211, MAC311, MAC312, MAC316

Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects

Introduction to Mass Communication

Author: Joseph Obe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC111

Topics: Mass Communication, Theories of Mass Communication, Models of Communication, verbal communication, Non-Verbal Communication, Intra Communication, Interpersonal Communication, Group Communication, Public Communication, Cross Culture, International Communication, Print Media, book publishing, broadcast media, narrowcast media, online media, Media Effects Theories

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Public Policy Making and Analysis

Author: Augustine Nduka Eneanya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD405

Topics: Public Policy Making, Public Policy Analysis, Public Policy, Policy Making Cycle, Public Policy Process, Budgeting System, planning, Public Analysis Techniques, Networking Analysis Techniques, Cost-Benefit Analysis, Cost-Effectiveness Analysis Techniques, Constraints of Policy Analysis

Family law 1

Author: Ayodeji Ige

School: National Open University of Nigeria

Department: Law

Course Code: LAW343, PPL343

Topics: Family law, Family Property, Courts of Record, Nigerian Court System, Void Marriages, Voidable Marriages, Legal Effects of Marriage, Dissolution of Marriage, Statutory Marriage, Grounds for Divorce, court process

Language and Information Management in Peace & Conflict Resolution

Author: Aderibigbe Nurudeen Adeniyi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PCR375

Topics: Language, conflict Language Barrier, information, interpersonal communication, Language Barrier, Control Communication, Conflict Resolution, Effective Communication, communication theories, listening

Public Policy Analysis

Author: Augustine Nduka Eneanya

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL317

Topics: Public Policy Analysis, social sciences, policy making, policy making cycle, policy analysis, public policy actors, policy models, planning, policy analysis framework, cost-benefit analysis, cost-effectiveness analysis

Natural Environment & Animal Production

Author: Isaac Butswat

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: ANP314

Topics: Natural Environment, Animal Production, earth science, environment, geological activity, oceans, rivers, streams, lakes, ponds, climate change, atmosphere, atmospheric layers, global warming, climate, weather, life ecosystems, biomes, biogeochemical cycles, wilderness, Environmental degradation, population growth, agriculture, water management, greenhouse gas emission, Gas effect, emissions, pollution, air pollution, water pollution, land pollution, erosion, coastal erosion, glaciers, floods, freezing, thawing, wind erosion, gravitational erosion, exfoliation, soil structure, soil composition, vegetation cover, topography, agricultural practices, deforestation, urbanization, airborne dust pollution, desertification, Stratospheric Ozone, ozone hole, Antarctica Ozone Theory

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Administration, Social and Management science

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Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology