Hall Effect Books
Introduction to Mass Communication ,10th edition
Author: Stanley Baran
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC111, MAC211, MAC311, MAC312, MAC316
Topics: Mass Communication, culture, media literacy, media, media industries, media audiences, books, newspaper, magazine, film, radio, recording, popular music, television, cable, mobile video, video games, internet, social media, strategic communication industries, public relations, advertising, mass-mediated culture, media freedom, media regulation, media effects
Introduction to Mass Communication
Author: Joseph Obe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC111
Topics: Mass Communication, Theories of Mass Communication, Models of Communication, verbal communication, Non-Verbal Communication, Intra Communication, Interpersonal Communication, Group Communication, Public Communication, Cross Culture, International Communication, Print Media, book publishing, broadcast media, narrowcast media, online media, Media Effects Theories
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Public Policy Making and Analysis
Author: Augustine Nduka Eneanya
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD405
Topics: Public Policy Making, Public Policy Analysis, Public Policy, Policy Making Cycle, Public Policy Process, Budgeting System, planning, Public Analysis Techniques, Networking Analysis Techniques, Cost-Benefit Analysis, Cost-Effectiveness Analysis Techniques, Constraints of Policy Analysis
Author: Ayodeji Ige
School: National Open University of Nigeria
Department: Law
Course Code: LAW343, PPL343
Topics: Family law, Family Property, Courts of Record, Nigerian Court System, Void Marriages, Voidable Marriages, Legal Effects of Marriage, Dissolution of Marriage, Statutory Marriage, Grounds for Divorce, court process
Language and Information Management in Peace & Conflict Resolution
Author: Aderibigbe Nurudeen Adeniyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PCR375
Topics: Language, conflict Language Barrier, information, interpersonal communication, Language Barrier, Control Communication, Conflict Resolution, Effective Communication, communication theories, listening
Author: Augustine Nduka Eneanya
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: POL317
Topics: Public Policy Analysis, social sciences, policy making, policy making cycle, policy analysis, public policy actors, policy models, planning, policy analysis framework, cost-benefit analysis, cost-effectiveness analysis
Natural Environment & Animal Production
Author: Isaac Butswat
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP314
Topics: Natural Environment, Animal Production, earth science, environment, geological activity, oceans, rivers, streams, lakes, ponds, climate change, atmosphere, atmospheric layers, global warming, climate, weather, life ecosystems, biomes, biogeochemical cycles, wilderness, Environmental degradation, population growth, agriculture, water management, greenhouse gas emission, Gas effect, emissions, pollution, air pollution, water pollution, land pollution, erosion, coastal erosion, glaciers, floods, freezing, thawing, wind erosion, gravitational erosion, exfoliation, soil structure, soil composition, vegetation cover, topography, agricultural practices, deforestation, urbanization, airborne dust pollution, desertification, Stratospheric Ozone, ozone hole, Antarctica Ozone Theory
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