Information Books
Author: Toyosi Daniel, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT401
Topics: E-Business, Mobile Telecommunication, internet, website design, internet advertisement, online shopping, E-payments, E-Marketing, E-Market Opportunity Analysis, E-Marketing Plan, Online Strategy Formulation Plan, Market Communication, Branding, Financial Appraisal, Implementation, Control of E-Marketing Plan, E-Business Security, Business Security Challenges, Network Security, network Management, Copyright Law, Electronic Access to Information, Internet Firewall, Fraud Prevention
Mass Communication Theory ,7th edition
Author: Stanley Baran, Dennis Davis
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS811
Topics: Mass Communication Theory, media theoy, normative theories of mass communication, Media-effects trend, audience theories, media cognition theory, information processing, culture theories., mass communication
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Author: Robert Heath, Gabriel Vasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations
Advanced Theories In Mass Communication
Author: Babatunde Folarin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS811, JLS815
Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories
Author: IA Njoku
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC117
Topics: Mass media, Broadcast Style, media writing, print style, advertising style, public relations style, Information Sources, headlines, Avoiding Banality, Readability Formulas, semantics
Investigative & Interpretative Reporting
Author: Aretha Asakitikpi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC214
Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions
Magazine & Feature Article Writing
Author: Aderibigbe Adebola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC223
Topics: Magazine, Feature Article Writing, Feature Writing, News Feature, Profile Feature, travelogue, Good Writing, Mechanics of Writing, Appropriate Word Usage, Fiction Writing, Review Writing, Study Skills, Information Sourcing, Note Taking Skills
Issues in Mass Media in Nigeria
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC314
Topics: Print Media, Electronic Media, Nigeria Mass Media Industry, News Commercialisation, Newspaper Registration Act, National Broadcast Commission, Freedom of Information Act, Press Freedom, rural news, Citizen Journalism
Media Impact, An Introduction To Mass Media ,12th edition
Author: Shirley Biagi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC441
Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change
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