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E-Business

Author: Toyosi Daniel, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT401

Topics: E-Business, Mobile Telecommunication, internet, website design, internet advertisement, online shopping, E-payments, E-Marketing, E-Market Opportunity Analysis, E-Marketing Plan, Online Strategy Formulation Plan, Market Communication, Branding, Financial Appraisal, Implementation, Control of E-Marketing Plan, E-Business Security, Business Security Challenges, Network Security, network Management, Copyright Law, Electronic Access to Information, Internet Firewall, Fraud Prevention

Mass Communication Theory ,7th edition

Author: Stanley Baran, Dennis Davis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS811

Topics: Mass Communication Theory, media theoy, normative theories of mass communication, Media-effects trend, audience theories, media cognition theory, information processing, culture theories., mass communication

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

Advanced Theories In Mass Communication

Author: Babatunde Folarin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS811, JLS815

Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories

Writing for Mass Media 1

Author: IA Njoku

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC117

Topics: Mass media, Broadcast Style, media writing, print style, advertising style, public relations style, Information Sources, headlines, Avoiding Banality, Readability Formulas, semantics

Investigative & Interpretative Reporting

Author: Aretha Asakitikpi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC214

Topics: Investigative Reporting, Interpretative Reporting, Investigative Journalism, journalism, Interpretative Reporting, Sources of Information, Systematic Follow-up, Writing an In-Depth Investigative Story, Communication Laws, journalism, Ethical Issues, Making Ethical Decisions

Magazine & Feature Article Writing

Author: Aderibigbe Adebola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC223

Topics: Magazine, Feature Article Writing, Feature Writing, News Feature, Profile Feature, travelogue, Good Writing, Mechanics of Writing, Appropriate Word Usage, Fiction Writing, Review Writing, Study Skills, Information Sourcing, Note Taking Skills

Issues in Mass Media in Nigeria

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC314

Topics: Print Media, Electronic Media, Nigeria Mass Media Industry, News Commercialisation, Newspaper Registration Act, National Broadcast Commission, Freedom of Information Act, Press Freedom, rural news, Citizen Journalism

Media Impact, An Introduction To Mass Media ,12th edition

Author: Shirley Biagi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC441

Topics: Mass Media, books, newspapers, magazine, recording, radio, movies, television, internet media, advertising, Public Relations, news, information, regulation, mass media ethics, global media, communicating change

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