Information Books
Broadcast News Writing, Reporting, and Producing ,5th Edition
Author: Frank Barnas, Ted White
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC442
Topics: Broadcast News Writing, Broadcast News Reporting, Broadcast News Producing, Developing Stories, Collecting Information, Spot News, Writing News, new writing mechanics, Newswriting Style, Writing Compelling Leads, reporting news, Interviewing, Covering Planned Events, Radio Newscast, television newscast, global news
Writing and Reporting News ,6th edition
Author: Carole Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS721, JLS823
Topics: Writing news, Reporting News, blog, news story, convergent media writing, collecting information, curiosity, story ideas, online research, interviewing techniques, constructing stories, leads, nut graphs, story organization, story forms, storytelling, broadcast news writing, online journalism, public relations writing, media issues, media law, media ethics, multicultural sensitivity, beat recording, speeches, news conference, meeting, government stories, statistical stories, crime, punishment, disaster, weather, tragedy, media jobs, media internships
Melvin Mencher’s news reporting and writing ,12th edition
Author: Melvin Mencher
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC121, JLS724, MAC225
Topics: news reporting, news writing, Reporting Principles, story, lead, story structure, Writer’s Art, Features, Long Stories, Series, Broadcast Newswriting, Writing News Releases, News Releases, Digging for Information, Interviewing Principles, Interviewing Practices, Speeches, Meetings, News Conferences, Hunches, Feelings, Stereotypes, Accidents, Disasters, Police Beat, obituaries, courts, sports, Business Reporting, Morality of Journalism
Decision Support for Global Enterprises
Author: Uday Kulkarni, Daniel Power, Ramesh Sharda
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support, Decision Support Systems, Decision Situations, Business Intelligence Systems, Collaborative Decision Making, Distributed Decision Making, Distributed Software Organizations, information Exchange, Email Strategy Investigation Model, Email Processing Strategies
Handbook on Decision Support Systems 1
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support Systems, Information Systems, Decision-Making Process, decisions, knowledge, Decision Making, Sensemaking, Data Quality, Decision Makers, Decision Support, Knowledge Management, Integrated Document Management, Online Analytical Processing, Spreadsheet-Based Decision Support Systems, Multi-Criteria Decision Support, Web-Based Decision Support, MULTIPARTICIPANT DECISION SUPPORT SYSTEMS, Group Decision Support Systems, Organizational Decision Support Systems, Negotiation Support, E-negotiation Systems, INTELLIGENT DECISION SUPPORT SYSTEMS, Artificial Neural Networks, Data Mining, Data Fusion, Enhanced Decision Support, Adaptive Decision Support Systems, COMPUTER-BASED DECISION SUPPORT, Decision Support Systems Failure
Handbook on Decision Support Systems 2 Variations
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Personal Decision Support Systems, Practical Decision Support Tools, Compositional Enterprise Modeling, Information Visualization, Creative Decision Making, Creativity Support Systems, Strategic Learning, Context-Sensitive Decision Support Systems, Personal Decision Support Systems, Business Intelligence, Practical Decision Support Tools, Competitive Intelligence Systems, Process-Based Decision Support, Decision Support System Evolution
Database Management Application System
Author: Gerald Okereke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA859
Topics: Database Management Application System, Database, Database Models, Structured Query Languages, Information Systems Security, Database Administrator, database Administration, Document Management System
Author: Lawal Bello
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT824
Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
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