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Innovation Books

Marketing management and strategy ,4th edition

Author: Peter Doyle, Philip Stern

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling

Business Marketing Management B2B

Author: Michael Hutt, Thomas Speh

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management

Rural Community Development

Author: OJ Okwu

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM504

Topics: Rural Community Development, social change, Rural Community, innovations, Institutions, Infrastructural Community, Community Development, self-esteem, freedom, Evolution Theory, Differentiation Theory

Technological and Social Change in Agriculture

Author: AE Adekoya

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM508

Topics: Understanding Technological Change, Technological Change, Agricultural Extension, Agricultural Engineers, Public Extension System, social change, innovation

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

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Arts and Humanities

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Education

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Engineering

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General studies

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology