Innovation Books
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
Business Marketing Management B2B
Author: Michael Hutt, Thomas Speh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing Management, business market, business marketing environment, Organizational Buying Behavior, Customer Relationship Management, marketing opportunites, business marketing strategy, business marketing planning, business marketing sstrategies, innovation, new industrial product development, Business marketing channels.E-commerce strategies, supply chain management, pricing strategy, business marketing communications, advertising, sales promotion, personal selling function, marketing performance management
Author: OJ Okwu
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM504
Topics: Rural Community Development, social change, Rural Community, innovations, Institutions, Infrastructural Community, Community Development, self-esteem, freedom, Evolution Theory, Differentiation Theory
Technological and Social Change in Agriculture
Author: AE Adekoya
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM508
Topics: Understanding Technological Change, Technological Change, Agricultural Extension, Agricultural Engineers, Public Extension System, social change, innovation
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