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Integrated Circuits Books

Community Development

Author: MGS403

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS403

Topics: Community Development, Rural Leadership, Growth models, rural Development, Integrated Rural development, Social Infrastructures, Rural Education, Rural Community

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Industrial Marketing

Author: CI Okeke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Handbook on Decision Support Systems 1

Author: Frada Burstein, Clyde Holsapple

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA853

Topics: Decision Support Systems, Information Systems, Decision-Making Process, decisions, knowledge, Decision Making, Sensemaking, Data Quality, Decision Makers, Decision Support, Knowledge Management, Integrated Document Management, Online Analytical Processing, Spreadsheet-Based Decision Support Systems, Multi-Criteria Decision Support, Web-Based Decision Support, MULTIPARTICIPANT DECISION SUPPORT SYSTEMS, Group Decision Support Systems, Organizational Decision Support Systems, Negotiation Support, E-negotiation Systems, INTELLIGENT DECISION SUPPORT SYSTEMS, Artificial Neural Networks, Data Mining, Data Fusion, Enhanced Decision Support, Adaptive Decision Support Systems, COMPUTER-BASED DECISION SUPPORT, Decision Support Systems Failure

Watershed Hydrology

Author: Ayuba Musa Samndi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: SLM310

Topics: Watershed Hydrology, Watershed Characteristics, Watershed Classification, Watershed Condition, Watershed Problems, hydrology, hydrological processes, surface water, ground water, water pollution, erosion, hydrographs, Watershed Management, Integrated Watershed Management

Rural Development and Leadership

Author: CPO Obinne

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM738

Topics: Rural Development, Leadership, project planning, project analysis, Rural Development Projects, community development, leader training, leader selection, Rural Leadership problems, Poverty Reduction, Integrated Rural Development Model, project cycle, project identification, project appraisal, project implementation

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

A preface to marketing management ,14th edition

Author: Paul Peter, James Donnelly

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

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Science and Technology