Integrated Circuits Books
Author: MGS403
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS403
Topics: Community Development, Rural Leadership, Growth models, rural Development, Integrated Rural development, Social Infrastructures, Rural Education, Rural Community
Author: Stowell Israel-Cookey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT833
Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Principles and Practice of Marketing ,8th edition
Author: David Jobber, Fiona Ellis-Chadwick
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation
Handbook on Decision Support Systems 1
Author: Frada Burstein, Clyde Holsapple
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA853
Topics: Decision Support Systems, Information Systems, Decision-Making Process, decisions, knowledge, Decision Making, Sensemaking, Data Quality, Decision Makers, Decision Support, Knowledge Management, Integrated Document Management, Online Analytical Processing, Spreadsheet-Based Decision Support Systems, Multi-Criteria Decision Support, Web-Based Decision Support, MULTIPARTICIPANT DECISION SUPPORT SYSTEMS, Group Decision Support Systems, Organizational Decision Support Systems, Negotiation Support, E-negotiation Systems, INTELLIGENT DECISION SUPPORT SYSTEMS, Artificial Neural Networks, Data Mining, Data Fusion, Enhanced Decision Support, Adaptive Decision Support Systems, COMPUTER-BASED DECISION SUPPORT, Decision Support Systems Failure
Author: Ayuba Musa Samndi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: SLM310
Topics: Watershed Hydrology, Watershed Characteristics, Watershed Classification, Watershed Condition, Watershed Problems, hydrology, hydrological processes, surface water, ground water, water pollution, erosion, hydrographs, Watershed Management, Integrated Watershed Management
Rural Development and Leadership
Author: CPO Obinne
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM738
Topics: Rural Development, Leadership, project planning, project analysis, Rural Development Projects, community development, leader training, leader selection, Rural Leadership problems, Poverty Reduction, Integrated Rural Development Model, project cycle, project identification, project appraisal, project implementation
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
A preface to marketing management ,14th edition
Author: Paul Peter, James Donnelly
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: marketing management, Strategic Planning, Marketing Management Process, Marketing Research, Consumer Behavior, Business, Government, Institutional Buying, Market Segmentation, Marketing Information, Marketing Research, Target Market, Marketing Mix, Product, Brand Strategy, New Product Planning, New Product Development, Integrated Marketing Communications, Personal Selling, Relationship Building, Sales Management, Distribution Strategy, Pricing Strategy, Global Marketing, services marketing, Marketing Problems analysis, communicating case analysis, financial analysis, developing marketing plans, marketing plans, marketing plan framework
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology