Life Books
Customers Relationship Management
Author: Aturu–Aghedo, Sufian Jelili
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT206, MKT206
Topics: Customers Relationship Management, Customer Perception Analysis, influencing customer perception, Customers Relationship Management planning process, Customer Retention, Customers Relationship Management process, Customers Relationship Management strategies tools, customer lifecycle, customer loyalty, Customers Relationship Management managers, Customer Behavior
Principles of marketing ,8th edition
Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan
Measuring Organizational Success
Author: Victoria Akpa, Adedara Oduguwa
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT306
Topics: Organization theory, Organizational Success, Organizational Success, Organizational indicators, Organizational Lifecycles, Organization, organizational development, Models of Organization, Staff Morale, Job Performance
Family Business and Success Planning
Author: Bamidele Wale-Oshinowo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT308
Topics: Family Business, Notable Family Businesses, Governance, family firm values, Business Culture, Resilient Business Culture, Business Succession, succession planning, conflict management, Types of Conflict, Work-Life Balance
The Focal Encyclopedia of Photography ,4th edition
Author: Michael Peres
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC323
Topics: Photography, digital photography, Photographic Technology, History of Photography, Photographic Lens, Fine Art Photography, visual arts, Photography Programs, Photographic Higher Education, Photographic Workshops, magazine, Advertising, Catalog Photography, Commercial Photography, Food Photography, Illustration Photography, Still-Life Photography, Architectural Photography, Corporate Photography, Dance Photography, Theater Photography, Theatrical Photography, Freelance Photography, Identifi cation Photography, Industrial Photography, Landscape Photography, Digital Photography
Author: Gerald Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA815
Topics: Management Information System, Systems Development Life Cycle, Information System Development Methods, Strategic Planning, System Design, Design of System, Dynamic Systems Development Method, Project Management, Project Planning, Risk Assessments, risk Management
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations
Marketing Management and Strategy
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT826
Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
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