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Newspaper Production

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC312

Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution

Advertising, promotion and other spects of integrated marketing communications ,10th Edition

Author: Terence Shimp, Craig Andrews

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331

Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling

Advanced Broadcast News Programme Production

Author: Comfort Ene Obaje

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC442

Topics: Broadcast News Programme, Copy Editing, copy Producing, Broadcast Programmes, Script Writing, Broadcast Programme Management, Programme Production, Production Procedure, Television Lighting, Broadcast Digitisation, Digital Radio Production, Digital Television Production

Advanced Organizational Behaviour

Author: Abdullahi Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA827

Topics: Organizational Behaviour, Behaviour, Attitude, personality, values, learning, perception, work groups, decision making, Theories Of Motivation, group dynamics, Organisational Structure, leadership, Organisational Culture, Organizational Conflict, Conflict Management, Organisational Change, Organisational Development

Entrepreneurial development and small business

Author: Leon Ikpe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA896

Topics: Entrepreneurial development, small business, Business Organization, business opportunities, Entrepreneurship, business location, business layout, manufacturing based operations, business plan, Raising capital

Marketing ,13th edition

Author: Roger Kerin, Steven Hartley

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

Intergovernmental Relations

Author: Chuks Maduabum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA812, PAD812

Topics: Intergovernmental Relations, Federalism, Federal-State-Local government Relations, State-Local government Relations, Fiscal Intergovernmental Relations Theory, Intergovernmental Fiscal Relations, Managing Intergovernmental Relations

Development Theory and Administration

Author: Adem Adam Anyebe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PAD742

Topics: development administration, Development Theory, Administration, Smithian Theory of Development, Non-Communist Manifesto Theory, Malthusian Theory of Population Growth, Malthusian Theory, Population Growth, Indicative Planning, totalitarian planning, democractic Planning, development Planning

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