Man Books
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC312
Topics: Newspaper Production, News Copy Preparation, Manuscript Editing, Unit Count, Copy Fitting, Page Planning, Typography, Typesetting, Proof Reading, Lithography, Filming, Plate Making, Newspaper Distribution
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Advanced Broadcast News Programme Production
Author: Comfort Ene Obaje
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC442
Topics: Broadcast News Programme, Copy Editing, copy Producing, Broadcast Programmes, Script Writing, Broadcast Programme Management, Programme Production, Production Procedure, Television Lighting, Broadcast Digitisation, Digital Radio Production, Digital Television Production
Advanced Organizational Behaviour
Author: Abdullahi Araga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA827
Topics: Organizational Behaviour, Behaviour, Attitude, personality, values, learning, perception, work groups, decision making, Theories Of Motivation, group dynamics, Organisational Structure, leadership, Organisational Culture, Organizational Conflict, Conflict Management, Organisational Change, Organisational Development
Entrepreneurial development and small business
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA896
Topics: Entrepreneurial development, small business, Business Organization, business opportunities, Entrepreneurship, business location, business layout, manufacturing based operations, business plan, Raising capital
Author: Roger Kerin, Steven Hartley
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Marketing, Marketing process, Marketing strategies, effective market plan, marketing environment, sustainable Marketing, consumer behavior, customers, Marketing opportunities, Marketing research, Marketing segmentation, developing new products, developing new services, services marketing, Marketing channels, supply chains, retailing, wholesaling, integrated Marketing communications, direct marketing, advertising, sales promotion, public relations, personal selling, sales management, multichannel Marketing, strategic Marketing process
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
Foundations Of Marketing ,8th Edition
Author: William Pride, OC Ferrell
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT829
Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion
Author: Chuks Maduabum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MPA812, PAD812
Topics: Intergovernmental Relations, Federalism, Federal-State-Local government Relations, State-Local government Relations, Fiscal Intergovernmental Relations Theory, Intergovernmental Fiscal Relations, Managing Intergovernmental Relations
Development Theory and Administration
Author: Adem Adam Anyebe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: PAD742
Topics: development administration, Development Theory, Administration, Smithian Theory of Development, Non-Communist Manifesto Theory, Malthusian Theory of Population Growth, Malthusian Theory, Population Growth, Indicative Planning, totalitarian planning, democractic Planning, development Planning
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