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Managing Land Books

Handbook of Public Relations

Author: Robert Heath, Gabriel Vasquez

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: Public Relations, Two-Way Symmetrical Public Relations, Cultural Topoi, community, Interpersonal Communication, Public Relations Field Dynamics, Crisis Communication, Communication Tactics, Public Relations Law, Integrating, Planning, Evaluation, Stewardship, Activism, Conflict Resolution, ORGANIZATIONAL LEGITIMACY, Organizational Change, Issues Management, Accreditation, Public Relations ethics, Social Responsibility, Public Relations Agency Business, Strategic Media Planning, Public Relations Media Model, Organizational Communication, Corporate Communication, Anticipatory Model of Crisis Management, Crisis Management, Corporate Apologia, race, reputation, Managing Community Relationships, Educational Public Relations, Sports Information Directing, Political Power Through Public Relations, cyberspin, globalizing public relations, multinationalism, Cultural Diversity, Effective Public Relations, International Public Relations, Middle East Public Relations

Principles and Practice of Marketing ,8th edition

Author: David Jobber, Fiona Ellis-Chadwick

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Marketing, Marketing Environment, consumer behavior, marketing ethics, Organizational Buying, Corporate Social Responsibility, Marketing Research, Business Intelligence, Market Segmentation, marketing Positioning, Creating Customer Value, Customer Value, Integrated Marketing Communications, Mass Marketing Communications, Direct Marketing Communications, Digital Marketing, Social Media, distribution, Marketing Planning, marketing Strategy, Marketing Planning, Analysing Competitors, competitive advantage, global marketing strategy, Managing Marketing Implementation

Human Resources Management

Author: PE Oribabor

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA806

Topics: Human Resources Management, Human resource planning, communication, Managing performance, Performance appraisal systems, Empowering employees, rewarding employees, Management development, Job evaluation, Reward systems, Labour-management relations, Industrial relations, Collective bargaining, employee's organisational exit

Environment of Business

Author: Atuman

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA817

Topics: Business environment, task environment, internal environment, Environmental Scanning, legal environment, cultural environment, political environment, economic environment, external Business environment, international Business environment, International Business, global economy, Ethical Decision Making, Managing Ethical Behavior, Value Systems, Organizational Language

Personnel Staff Evaluation

Author: Olusegun Adeleke Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA821

Topics: Personnel Staff Evaluation, Manpower Planning System, Manpower Plan Implementation, Manpower Plan Administration, Manpower Recruitment Process, Manpower Selection Process, Employee Training, Employee Development, Employee Appraisal, Employee movement, Administrative Leadership Development, Wages Administration, Salary Administration, Managing Employee Grievances

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Interpersonal Intergroup Relations

Author: Joe Bel-Molokwu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA709

Topics: Workgroup, Group Dynamics, Interpersonal Dynamics, Intergroup Composition, Intergroup roles, Group Formation, Group Building, Group Development, Group Cohesiveness, Intergroup Cohesiveness, Intergroup Decision, Intergroup Commitment, Managing Group Relationship, Group Productivity Meetings, Group Evaluation, group Improvement, Group Conflict Management, Group Benefits, group Contributions

Intergovernmental Relations

Author: Chuks Maduabum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA812, PAD812

Topics: Intergovernmental Relations, Federalism, Federal-State-Local government Relations, State-Local government Relations, Fiscal Intergovernmental Relations Theory, Intergovernmental Fiscal Relations, Managing Intergovernmental Relations

Reward Management ,Revised 5th edition

Author: Michael Armstrong, Helen Murlis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Reward Management, Total Reward, Engaged Performance, Strategic Reward, Reward Policies, Psychological Contract, Motivation, Financial Rewards, Non-financial Rewards, Age Discrimination, Levels of Pay, Reward Process, Evaluation of Reward Processes, Development of Reward Processes, Assessing Job Size, Assessing Relativities, Job Analysis, Role Analysis, Job Evaluation, Scheme Design, scheme Operation, Market Rate Surveys, Reward Research, Grade and Pay Structures, Grade and Pay Structure Design, Performance Management, Contingent Pay, Pay Progression, Rewarding Performance, Rewarding Competence, Rewarding Contribution, Individual Contingent Pay, Bonus Schemes, Executive Annual Incentive Schemes, Team Rewards, gainsharing, Profit Sharing, Recognition Schemes, Shop-floor Incentive, Salesforce Incentive Schemes, Cash Payments, Allowances, Employee Benefits, Employee Pensions, Pensions, Boardroom Pay, International Remuneration, Mergers, Acquisitions, Managing Reward Processes, Reward Management Procedures, Reward Management Processes, Reward Management Questions

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Administration, Social and Management science

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Law

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Medical, Pharmaceutical and Health science

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Science and Technology