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Market Demand Books

Managerial Economics ,8th edition

Author: DN Dwivedi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO332

Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

Introductory Economics 1

Author: Abiodun Folawewo

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO101

Topics: Economic Problems, economic systems, Scarcity, Choice, Opportunity Cost, Command Economy, Free Market, Laissez-Faire Economy, Mixed Economic System, Economics of Exchange, Market Mechanism, Demand, Supply, demand curve, supply curve, market equilibrium, Elasticity of Demand, utility, indifference curve, household budget curve, consumer surplus, Utility Maximization Rule, production process, supply decision, Price Taking Firm, efficiency, exchange, Imperfect Competition, Monopolistic Competition, pure monopoly, oligopoly model, game theory, Nash Equilibrium Technique, labour market, input market

Microeconomics

Author: Robert Pindyck, Daniel Rubinfeld

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Agricultural Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT305

Topics: Agricultural Marketing, Types of Markets, International Marketing

Micro Economics

Author: AEM NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM751

Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition

Principles of Economics ,12th edition

Author: Karl Case, Ray Fair, Sharon Oster

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC401

Topics: economic problem, scarcity, choice, demand, supply, market equilibrium, market system, household behavior, consumer choice, production process, short-run costs, output decisions, input demand, labor, land market, capital market, investment decision, general equilibrium, market imperfection, monopoly, antitrust policy, oligopoly, monopolistic competition, externalites, public goods, uncertainty, asymmetric information, income distribution, poverty, public finance, taxation, macroeconomics, national output, national income, Unemployment, Inflation, Long-Run Growth, aggregate expenditure, equilibrium output, government policy, fiscal policy, money, federal rreserve, interest rate, aggregate output, price level, labor market, macroeconomic theory, financial crises, stabilization, deficit, long-run growth, world economy, international trade, comparative advantage, protectionism, open-economy macroeconomics, economic growth

Influencer Marketing

Author: Duncan Brown, Nick Hayes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media

Economics & Business Environment

Author: Idrisu Ibrahim Dauda

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ACC320

Topics: Economic Environment, Economic Activity, Individual Demand, Equilibrium Analysis, demand, supply, Elasticity of Demand, cost, production, Perfect Competition, Monopoly, Money Market, Capital Market, Nigerian Money Market, Nigerian Capital Market, Commercial Banking, Central Banking, Monetary Policy, Unemployment, Balance of Payment, Information Technology Management

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