Market Demand Books
Managerial Economics ,8th edition
Author: DN Dwivedi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO332
Topics: Managerial Economics, Business Firms, Business Decision Rules, Economic Analysis, Optimization Techniques, Regression Technique, Consumer Demand, Consumer Demand analysis, Market Demand analysis, Elasticity of Demand, Demand Forecasting, production, Break-Even Analysis, cost, linear programming, Market Structure, Pricing Decisions, pricing theory, Output Determination, price, Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly, Game Theory, Strategic Behaviour, Pricing Strategies, pricing, Capital Budgeting, investment Decisions, National Income, National Income Determination, General Equilibrium Model, Economic Growth, Business Cycles, inflation, International Business Environment, Foreign Trade, Foreign Trade Policy, Free Trade, Trade Control, Foreign Exchange Rate, Balance of Payments, International Monetary System, Monetary Policy, Fiscal Policy, Industrial Policy, Economic Legislations, Corporate Social Responsibility
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
Author: Abiodun Folawewo
School: University of Ibadan
Department: Administration, Social and Management science
Course Code: ECO101
Topics: Economic Problems, economic systems, Scarcity, Choice, Opportunity Cost, Command Economy, Free Market, Laissez-Faire Economy, Mixed Economic System, Economics of Exchange, Market Mechanism, Demand, Supply, demand curve, supply curve, market equilibrium, Elasticity of Demand, utility, indifference curve, household budget curve, consumer surplus, Utility Maximization Rule, production process, supply decision, Price Taking Firm, efficiency, exchange, Imperfect Competition, Monopolistic Competition, pure monopoly, oligopoly model, game theory, Nash Equilibrium Technique, labour market, input market
Author: Robert Pindyck, Daniel Rubinfeld
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: supply, demand, Producers, consumers, competitive Markets, Consumer Behavior, Individual Demand, Market Demand, Uncertainty, Consumer Behavior, production, cost of production, profit maximization, competitive supply, Market Structure, competitive Strategy, Market Power, Monopoly, Monopsony, Monopolistic Competition, Oligopoly, Game Theory, Competitive Strategy, Investment, Time, Capital Markets, information, Market failure, General Equilibrium, Economic Efficiency, Externalities, Public Goods, Behavioral Economics
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT305
Topics: Agricultural Marketing, Types of Markets, International Marketing
Author: AEM NOUN
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM751
Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition
Principles of Economics ,12th edition
Author: Karl Case, Ray Fair, Sharon Oster
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC401
Topics: economic problem, scarcity, choice, demand, supply, market equilibrium, market system, household behavior, consumer choice, production process, short-run costs, output decisions, input demand, labor, land market, capital market, investment decision, general equilibrium, market imperfection, monopoly, antitrust policy, oligopoly, monopolistic competition, externalites, public goods, uncertainty, asymmetric information, income distribution, poverty, public finance, taxation, macroeconomics, national output, national income, Unemployment, Inflation, Long-Run Growth, aggregate expenditure, equilibrium output, government policy, fiscal policy, money, federal rreserve, interest rate, aggregate output, price level, labor market, macroeconomic theory, financial crises, stabilization, deficit, long-run growth, world economy, international trade, comparative advantage, protectionism, open-economy macroeconomics, economic growth
Author: Duncan Brown, Nick Hayes
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media
Economics & Business Environment
Author: Idrisu Ibrahim Dauda
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ACC320
Topics: Economic Environment, Economic Activity, Individual Demand, Equilibrium Analysis, demand, supply, Elasticity of Demand, cost, production, Perfect Competition, Monopoly, Money Market, Capital Market, Nigerian Money Market, Nigerian Capital Market, Commercial Banking, Central Banking, Monetary Policy, Unemployment, Balance of Payment, Information Technology Management
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