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Market Equilibrium Books

Principles of marketing ,8th edition

Author: Lloyd Harris, Philip Kotler, Gary Armstrong, Hongwei He

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: marketing, company, marketing strategy, marketplace, consumers, marketing environment, marketing environment analysis, marketing information, Consumer markets, buyer behaviour, Business markets, business buyer behaviour.customer value-driven strategy, Products, services, brands, customer value, building customer value, Developing new products, product life cycle, pricing, Pricing strategies, Marketing channels, delivering customer value, Retailing, wholesaling, Engaging consumers, communicating customer value, integrated marketing communications strategy, Advertising, public relations, Personal selling, sales promotion, Direct marketing, online marketing, social media marketing, mobile marketing, Extending marketing, marketing plan

Agricultural Marketing and Price

Author: James Olukosi

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEA304

Topics: Agricultural Marketing, marketing agencies, market organizations, market expansion, Market Structure Analysis, market conduct, market performance, marketing margins, marketing costs, marketing efficiency, Marketing Boards, Cooperative Organizations, Government Regulations, Government subsidies, credit schemes, Nigerian Agric Insurance company, commodity marketing, food grains marketing, seed cotton marketing, livestock marketing, livestock production marketing, demand, supply, agricultural prices, price fluctuations, empirical price analysis, international trade, free trade, Commodity Exchange Market, international market

Business to Business Marketing (B2B Sales And Marketing)

Author: Wim Biemans

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business to Business Marketing, Business to Business sales, creating value, managing products, managing services, managing sales, delivery channels, managing communication, managing price, marketing evaluation, marketing control, marketing

Agricultural marketing and Cooperatives

Author: PB Imoudu

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM716

Topics: Agricultural marketing, agricultural Cooperatives, agricultural Marketing Sub-Systems, laws of demand, laws of supply, breakeven analysis, pricing, pricing decisions, Commodity Marketing, Cooperative Enterprises, Marketing functions, Pricing strategy, Lifetime pricing, Grain Marketing, Livestock marketing, meat marketing, Poultry marketing, eggs marketing, fresh milk marketing

Marketing Management and Strategy

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT826

Topics: Marketing Management, Marketing Strategy, Marketing Mix, services marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product Development, Branding, Packaging Decisions, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Sales Personnel, Public Relations

Marketing Management

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT401

Topics: Marketing Management, Services Marketing, Marketing Segmentation, Marketing Planning, Marketing Organization, Marketing Research, Consumer Behaviour, Product Decisions, Product Planning, Product Development, Product Life Cycle, New Product, Branding, Packaging Decisions, Pricing Policies, Pricing Practices, Indian Consumer Environment, Marketing Communications, Sales Forecasting, Managing Sales Personnel, Marketing, Public Relations

Financial Institutions and Market

Author: Eleje Edward Ogbonnia

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN748

Topics: Financial Institutions, Financial System, Efficient Financial System, Economic Development, Financial Markets, Financial Market Operations, Money Market, Capital Market, Nigerian Financial Market Regulators, Money Market Instruments, Capital Market Instruments, Financial Institutions, Banks, Banking Institution, Bank Categorization, Commercial Banking, Bank Income, Investment Policy, Development Institutions, Specialized Banking Institutions, Non-Bank Financial Institutions, Informal Financial Market Institutions, Insurance Institutions, Pension Institutions, pension Administration, Informal Financial Markets, Informal Financial Institutions, International Finance Institutions

Economics ,ninth edition

Author: Arthur O’Sullivan, Arthur Perez, Stephen Sheffrin, Steven Perez

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC202

Topics: Economic Analysis, Opportunity Cost, Marginal PrincipleVoluntary Exchange, Comparative Advantage, Exchange, market, Demand, Supply, Market Equilibrium, Demand Curve, Market Equilibrium, supply curve, Unemployment, Inflation, GDP, gross domestic product, Capital Deepening, Economic Growth Rates, Economic Growth, Aggregate Supply, Economic Fluctuations, Fiscal Policy, Aggregate Demand, income-Expenditure Model, investment, Financial Markets, Consumption Function, Equilibrium Output, Government Spending, Taxation, Money, Banking System, monetary policy, Federal Reserve, Modern Macroeconomics, Macroeconomic Policy, international Trade, Public Policy, international Finance, Market Efficiency, Government Intervention, elasticity, Market Equilibrium, Consumer Choice, Market Structure, Pricing, Production Technology, Cost, Perfect Competition, Market Entry, Monopolistic Competition, Monopoly, Price Discrimination, External Costs, Environmental Policy, Public Goods, Public Choice, Labor Market, Income Distribution

Marketing Ethics & Social Responsibility

Author: Eunice Abimbola Adegbola

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT431

Topics: Marketing Ethics, Social Responsibility, Societal Marketing, Micro-Marketing, Social Responsibility Activities of Marketing, Social Criticism of Marketing, consumerism, environmentalism, Green Marketing, Enlightened Marketing Concepts

Foundations Of Marketing ,8th Edition

Author: William Pride, OC Ferrell

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT829

Topics: Marketing, customer-driven strategic Marketing, marketing strategies, Marketing environment, Marketing research, information systems, target market, Market segmentation, Market evaluation, consumer buying behavior, business markets, buying behavior, global markets, digital marketing, social networking, product, branding, packaging, pricing, marketing channels, supply-chain management, retailing, direct marketing, wholesaling, integrated marketing communications, advertising, public relations, personal selling, sales promotion

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