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Market Equilibrium Books

Business Marketing ,2nd edition

Author: Robert Dwyer, John Tanner

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

International Economics Global Markets and Competition, 2nd edition

Author: Henry Thompson

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO316

Topics: markets, trade, comparative advantage, international markets, excess supply, excess demand, balance of trade, trade, industrial trade policy, real income, tariffs, import tax, terms, tariff games, Industrial Organization, Industrial trade, Oligopolies, international integration, international labor, international capital, international migration, international investment, foreign investment, income redistribution, economic integration, multinational firms, international externalities, international political economy, international money, balance of payments, current accounts, capital accounts, international deficits, international surpluses, international fiscal policy, monetary policy, foreign exchange market, foreign exchange rates, foreign exchange trading, exchange risk, international financial markets, international credit market, open economy macroeconomics

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Agricultural Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT305

Topics: Agricultural Marketing, Types of Markets, International Marketing

Micro Economics

Author: AEM NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM751

Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition

Influencer Marketing

Author: Duncan Brown, Nick Hayes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media

Chemical equilibrium

Author: BCH211

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: BCH211

Topics: Chemical equilibrium, chemical reaction, chemical equilibria, Law of Mass Action, Le Chatelier's principle

Donnan equilibrium

Author: BCH211

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: BCH211

Topics: Donnan equilibrium, Donnan potential

The Economics of Money , Banking ,and Financial Markets ,12th Global Edition

Author: Frederic Mishkin

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC102, CC302

Topics: financial markets, interest rates, stock market, financial institutions, financial regulation, financial crises, central banking, monetary policy, central bank, money supply process, foreign exchange market, international finance, international financial system, Monetary theory, quantity theory, inflation, aggregate demand, aggregate demand curve, supply analysis

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