Market Equilibrium Books
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
Author: Mohammed Sanusi Magaji, Lami Yaro
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT205
Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization
International Economics Global Markets and Competition, 2nd edition
Author: Henry Thompson
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO316
Topics: markets, trade, comparative advantage, international markets, excess supply, excess demand, balance of trade, trade, industrial trade policy, real income, tariffs, import tax, terms, tariff games, Industrial Organization, Industrial trade, Oligopolies, international integration, international labor, international capital, international migration, international investment, foreign investment, income redistribution, economic integration, multinational firms, international externalities, international political economy, international money, balance of payments, current accounts, capital accounts, international deficits, international surpluses, international fiscal policy, monetary policy, foreign exchange market, foreign exchange rates, foreign exchange trading, exchange risk, international financial markets, international credit market, open economy macroeconomics
Contemporary advertising and Integrated Marketing Communications,13th edition
Author: William Arens, Michael Weigold, Christian Arens
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331, MAC332
Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT305
Topics: Agricultural Marketing, Types of Markets, International Marketing
Author: AEM NOUN
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM751
Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition
Author: Duncan Brown, Nick Hayes
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media
Author: BCH211
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: BCH211
Topics: Chemical equilibrium, chemical reaction, chemical equilibria, Law of Mass Action, Le Chatelier's principle
Author: BCH211
School: University of Ilorin
Department: Medical, Pharmaceutical and Health science
Course Code: BCH211
Topics: Donnan equilibrium, Donnan potential
The Economics of Money , Banking ,and Financial Markets ,12th Global Edition
Author: Frederic Mishkin
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC102, CC302
Topics: financial markets, interest rates, stock market, financial institutions, financial regulation, financial crises, central banking, monetary policy, central bank, money supply process, foreign exchange market, international finance, international financial system, Monetary theory, quantity theory, inflation, aggregate demand, aggregate demand curve, supply analysis
Departments
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Education
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Medical, Pharmaceutical and Health science
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