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Market Socialism Books

International Economics Global Markets and Competition, 2nd edition

Author: Henry Thompson

School: Edo University

Department: Administration, Social and Management science

Course Code: ECO316

Topics: markets, trade, comparative advantage, international markets, excess supply, excess demand, balance of trade, trade, industrial trade policy, real income, tariffs, import tax, terms, tariff games, Industrial Organization, Industrial trade, Oligopolies, international integration, international labor, international capital, international migration, international investment, foreign investment, income redistribution, economic integration, multinational firms, international externalities, international political economy, international money, balance of payments, current accounts, capital accounts, international deficits, international surpluses, international fiscal policy, monetary policy, foreign exchange market, foreign exchange rates, foreign exchange trading, exchange risk, international financial markets, international credit market, open economy macroeconomics

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Agricultural Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT305

Topics: Agricultural Marketing, Types of Markets, International Marketing

Influencer Marketing

Author: Duncan Brown, Nick Hayes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media

The Economics of Money , Banking ,and Financial Markets ,12th Global Edition

Author: Frederic Mishkin

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC102, CC302

Topics: financial markets, interest rates, stock market, financial institutions, financial regulation, financial crises, central banking, monetary policy, central bank, money supply process, foreign exchange market, international finance, international financial system, Monetary theory, quantity theory, inflation, aggregate demand, aggregate demand curve, supply analysis

Money and Capital Markets

Author: Peter Rose, Milton Marquis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN403

Topics: Money Market, Capital Market, Global Financial System, Interest Rates, Financial Assets, Central Banking, Financial Institutions, Financial Markets, International Financial System

Theory and Practice of Marxism

Author: POL NOUN

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: POL315

Topics: Marxism, Hegelian Dialectics, English Classical Political Economy, French Utopian Socialism, Philosophical Materialism, Philosophical Idealism, Dichotomy, Karl Marx, dialectics, Historical Materialism, Alienation, State Power, Vanguard Party, Proletarian Revolution, Exploitation, Oppression, Utopian Socialism, Marx Scientific Socialism, Socialist Theory, Working Class Movement, Marxist Political Economy, Capitalist Economy

Elements of Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT201

Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding

Tourism Marketing

Author: GO Falade

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM144

Topics: Tourism Marketing, Marketing, Decision Making Processes, marketing mix, product design, market research, promotional events, advertising, publicity, public relations, Merchandising, press relations, tourism writing, travel writing, travel industry, tourism operations, aviation transport, surface transport, Personality Development, communicating skills

Economics ,ninth edition

Author: Arthur O’Sullivan, Arthur Perez, Stephen Sheffrin, Steven Perez

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC202

Topics: Economic Analysis, Opportunity Cost, Marginal PrincipleVoluntary Exchange, Comparative Advantage, Exchange, market, Demand, Supply, Market Equilibrium, Demand Curve, Market Equilibrium, supply curve, Unemployment, Inflation, GDP, gross domestic product, Capital Deepening, Economic Growth Rates, Economic Growth, Aggregate Supply, Economic Fluctuations, Fiscal Policy, Aggregate Demand, income-Expenditure Model, investment, Financial Markets, Consumption Function, Equilibrium Output, Government Spending, Taxation, Money, Banking System, monetary policy, Federal Reserve, Modern Macroeconomics, Macroeconomic Policy, international Trade, Public Policy, international Finance, Market Efficiency, Government Intervention, elasticity, Market Equilibrium, Consumer Choice, Market Structure, Pricing, Production Technology, Cost, Perfect Competition, Market Entry, Monopolistic Competition, Monopoly, Price Discrimination, External Costs, Environmental Policy, Public Goods, Public Choice, Labor Market, Income Distribution

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