Market Supply Books
Author: Olugbenga Elegbe
School: University of Ibadan
Department: Arts and Humanities
Course Code: CLA206
Topics: Marketing, Marketing Environment, marketer, Marketing Environments, Market Segmentation, Effective Market Segmentation, Marketing Mix, product, Product Life Cycle, packaging, Branding, Distribution Channel, marketing channels, Integrated Marketing Communication, promotion budget, Marketing Research, Marketing Research Procedure
Advertising, promotion and other spects of integrated marketing communications ,10th Edition
Author: Terence Shimp, Craig Andrews
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC331
Topics: Advertising, promotion, integrated marketing communications, Brand Equity, brand Accountability, Brand Adoption, Brand Naming, Intellectual Property, integrated marketing communications planning, Segmentation, Targeting, Positioning, Communications Process, Consumer Behavior, Objective Setting, persuasion, Advertising Management, Media Choices, Effective Ad Messages, Creative Ad Messages, Traditional Advertising Media, Advertising Media, digital media, Online Advertising, Mobile Advertising, App Advertising, social media, Direct Marketing, Media Planning, media Analysis, Sales Promotion, trade promotion, Sales Promotion, Consumer Sales Promotion, Public Relations, Content Marketing, Viral Marketing, Sponsorships, Packaging, Point-of-Purchase Communications, Signage, personal selling
Marketing Principles and Practice ,4th edition
Author: Dennis Adcock, Al Halborg, Caroline Ross
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT401
Topics: marketing, Marketing orientations, marketing environment, E-business, competitive environment, Buyer behaviour, Organisational buyer behaviour, Customer, market segmentation, Customer targeting, Marketing information, marketing offering, Products, services, Branding, Communications, promotional planning, Advertising, Direct marketing, online marketing, Sales promotion, public relations, selling, Product policy, new product development, Marketing planning, marketing research, Organising marketing activities, Consumerism, International marketing
Principles of purchasing & Supply
Author: TIMOTHY ISHOLA
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT324
Topics: purchasing, Supply, Purchasing Function, Supplier’s Selection Activities, Procurement function, Supply Function, Pricing Procedures, Payment for Goods, Inventory, Negotiated Procurements, Buying Internationally, Managing Purchasing Activities, Delivery Period, Terms of Delivery, Transportation, Transit Insurance, Delay in Supply, Cancellation of Contract
The Economics of Money , Banking ,and Financial Markets ,12th Global Edition
Author: Frederic Mishkin
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: CC102, CC302
Topics: financial markets, interest rates, stock market, financial institutions, financial regulation, financial crises, central banking, monetary policy, central bank, money supply process, foreign exchange market, international finance, international financial system, Monetary theory, quantity theory, inflation, aggregate demand, aggregate demand curve, supply analysis
Marketing Management ,15th edition
Author: Kevin Lane Keller, Philip Kotler
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BUS419
Topics: Marketing Management, marketing strategy, marketing plan, Marketing insights, collecting information, forecasting demand, marketing research, consumer market, business market, brand positioning, brand equity, product strategy, market offering, pricing strategy, pricing program, wholesaling, logistics, communicating value, creating value
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT108
Topics: Marketing, Marketing Management Philosophies, Marketing Environment, Functions of Marketing, Product Classification, Consumer Products, Industrial Products, buying process, Channels of Distribution, Middlemen, Marketing Activities, Marketing of Services, Market Strategies, Marketing Risks, Market Segmentation, Promotion, Consumerism
Financial Markets and Institutions ,9th edition
Author: Frederic Mishkin, Stanley Eakins
School: University of Lagos
Department: Administration, Social and Management science
Course Code: ECN246
Topics: Financial Markets, Financial Institutions, interest rates, central banks, monetary policy, money markets, bond market, stock market, mortgage market, foreign exchange market, international financial system, banking, financial regulation, banking industry, mutual fund industry, insurance companies, pension funds, investment banks, security brokers, security dealers, risk management, financial derivatives
International Economics Global Markets and Competition, 2nd edition
Author: Henry Thompson
School: Edo University
Department: Administration, Social and Management science
Course Code: ECO316
Topics: markets, trade, comparative advantage, international markets, excess supply, excess demand, balance of trade, trade, industrial trade policy, real income, tariffs, import tax, terms, tariff games, Industrial Organization, Industrial trade, Oligopolies, international integration, international labor, international capital, international migration, international investment, foreign investment, income redistribution, economic integration, multinational firms, international externalities, international political economy, international money, balance of payments, current accounts, capital accounts, international deficits, international surpluses, international fiscal policy, monetary policy, foreign exchange market, foreign exchange rates, foreign exchange trading, exchange risk, international financial markets, international credit market, open economy macroeconomics
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology