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Market Supply Books

Consumer Behaviour

Author: Lawal Bello

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT824

Topics: Market Segmentation, Consumer Behaviour, Motivation, Involvement, consumer, personality, self-concept, perception, learning, memory, Attitude formation, attitude change, family, household, social group, consumer social class, cultural influence, Decision Making, Consumer Information Processing, Consumer Decision Making, Organizational Buyer Behaviour

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Reward Management ,Revised 5th edition

Author: Michael Armstrong, Helen Murlis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MPA855

Topics: Reward Management, Total Reward, Engaged Performance, Strategic Reward, Reward Policies, Psychological Contract, Motivation, Financial Rewards, Non-financial Rewards, Age Discrimination, Levels of Pay, Reward Process, Evaluation of Reward Processes, Development of Reward Processes, Assessing Job Size, Assessing Relativities, Job Analysis, Role Analysis, Job Evaluation, Scheme Design, scheme Operation, Market Rate Surveys, Reward Research, Grade and Pay Structures, Grade and Pay Structure Design, Performance Management, Contingent Pay, Pay Progression, Rewarding Performance, Rewarding Competence, Rewarding Contribution, Individual Contingent Pay, Bonus Schemes, Executive Annual Incentive Schemes, Team Rewards, gainsharing, Profit Sharing, Recognition Schemes, Shop-floor Incentive, Salesforce Incentive Schemes, Cash Payments, Allowances, Employee Benefits, Employee Pensions, Pensions, Boardroom Pay, International Remuneration, Mergers, Acquisitions, Managing Reward Processes, Reward Management Procedures, Reward Management Processes, Reward Management Questions

Entrepreneurship Studies 1

Author: Leon Ikpe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: SMS210

Topics: Entrepreneurship Studies, business organization, Identifying business opportunities, Determining business location, Determining business layout, business plan, marketing, Managing service based operations, Proprietorship, Partnership, Business Name, Incorporated Companies, small business

Tourist Sites Products & Operations 2

Author: DA Ayano

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM244

Topics: Tourist Sites Products, Tourist Sites Operations, Tourism Management, Managing Urban Tourism, tourism Marketing Management, International Tourism crisis, UK Tour Operating Industry, Tour Operating Value Chain, Tour Operators’ Strategies, Distribution Channels, Channel Management Issues

Entrepreneurship Studies 2

Author: Aliyu Hamza

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: SMS303

Topics: Entrepreneurship Studies, Entrepreneur, marketing plans, New Product Development, business growth

Global Tourism Issues

Author: Ernest Okwuonu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM444

Topics: Global Tourism Issues, tourism industry, Tourist Experience, Sustainable Tourism Standards, Tourism industry Empirical Market Segmentation, Global Tourism Economic Growth Predictions

Financial Management in Government

Author: PSM NOUN

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: PSM825

Topics: Financial Management, Nigerian Financial System, Capital Market Operations, sources of finance, Investment Appraisal, leasing, capital cost, Weighted Average Cost of Capital, Working Capital Management, Budgetary Control, variance analysis, Cost–Volume Profit Analysis, Public Sector Financial management

Fisheries and Wildlife

Author: AA Alarape, AO Sololu

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AFS220

Topics: Fisheries, Wildlife, aquatic life, aquatic evolution, fish production, fish management, Fishery Biodiversity Conservation, Water Quality Management, Fish Diseases, fish nutrition, fish marketing, fish Post Harvest Handling, Order Rodentia, Order Carnivora, order Perissodactyla, Order Artiodactyla, Primates, Proboscidea, Insectivora, Chiroptera, Pholidota, Lagomorpha, Reptiles, Birds

Dairy Microbiology Handbook The Microbiology of Milk and Milk Products, 3rd edition

Author: Richard Robinson

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: ANP303

Topics: Dairy Microbiology, milk microbiology, milk product microbiology, milk composition, milk components, milk processing, raw milk microflora, market milk microbiology, cream microbiology, butter microbiology, Condensed milk, Evaporated Milk, Sweetened Condensed Milk, Retentate, dried milk powder production, Manufacturing Processes, dried milk microflora, ice cream, Starter Culture Technology, Lactic Fermentations, Yeast-Lactic Fermentations, Mold-Lactic Fermentations, soft cheeses, Starter Bacteria, Smear-Ripened Cheeses, cheese spoilage, waste disposal, water supplies microbial control

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