Market Supply Books
Author: OJ Oyeniyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD411
Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Integrated Marketing Communication
Author: Alamojuto Mudathir Omotayo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC428
Topics: Integrated Marketing Communication, Marketing, Marketing Mix, Marketing Plan, Marketing Research, Marketing Strategies, Integrated Marketing Communication Plan, Integrated Marketing Communication Media, Communication Budgeting, Market Evaluation
Author: Emmanuel Ayuba Kuwu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM305
Topics: Tourism Sales, Marketing, Tourism Services Marketing, Tourism Marketing Information System, Tourism Marketing Research, Tourism Marketing Promotion, Tourism Marketing Advertising, Marketing Environment, Product Life Cycle, Consumer Behaviour, Marketing Media, Consumerism, Sales Representatives, Market Segmentation
International marketing and export management ,5th edition
Author: Gerald Albaum, Edwin Duerr, Jesper Strandskov
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: International marketing, export management, Exporting, Bases of International Marketing, International Environment, export market selection, international marketing decisions, market entry strategies, export entry modes, nonexport entry modes, product decisions, pricing decisions, Financing, Methods of Payment, Promotion, Marketing Communication, Export Order, Physical Distribution, Organization of International Marketing Activities
Marketing management and strategy ,4th edition
Author: Peter Doyle, Philip Stern
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Marketing Management, Marketing Strategy, management, custome-led business, strategic market planning, market dynamics, competitive strategy, building brand, marketing mix, innovation, new product development, marketing channels, managing marketing channels, pricing policy, turnaround management, communications strategy, personal selling, managing personal selling
Capital Market & Portfolio Theory
Author: Johnson Okoh
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN403
Topics: Investment Setting, Capital Market, Portfolio Theory, Investment Return, Risks on Investments, Common Stocks, Security Analysis, Fixed-Income Securities, Bond Investment, Bond Evaluation, bond Analysis, Preferred Stocks, Convertible Securities, Marketability, Default Risk, Call Privileges, International transactions, Currency Values, Capital Market Terms, Money Market Terms, Capital asset pricing model
Author: Ibrahim Danjuma
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM201
Topics: Marketing Environment, Micro-marketing Environment, Macro-marketing Environment, Marketing Information, Consumer Behaviour, Market Segmentation, Segmenting Business Markets, Product Classification, Product Hierarchy, New Product Development, Product Life-Cycle Concept, Channel of Distribution., pricing, promotion, Direct Marketing, Online Marketing
Essentials of Marketing 13th edition
Author: William Perreault, Joseph Cannon, Jerome McCarthy
School: Modibbo Adama University of Technology
Department: Administration, Social and Management science
Course Code: MM311
Topics: Marketing, Marketing Concept, Customer Value, Social Responsibility, Marketing Ethics, Marketing Strategy Planning, Market Environment, Marketing Strategy, Organizational Customers, Business, Marketing Information, Product Management, New-Product Development, Product Planning, Product Planning, Retailers, Wholesalers, Personal Selling, Customer Service, Advertising, Publicity, Sales Promotion, Pricing Objectives, Pricing Policies, Price Setting, Ethical Marketing
Business Marketing ,2nd edition
Author: Robert Dwyer, John Tanner
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Business Marketing, Purchasing Function, Organizational Buyer Behavior, Creating Value, Market Opportunities, Marketing Strategy, Business Marketing Programming, Business Marketing Channels, Developing Products, Managing Products, Business Marketing Channels, Managing Customer Relationships, Sales, Sales Management, pricing, Managing Customers, Evaluating Marketing Efforts, Marketing Efforts, Customer Retention, Customer Maximization
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