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Market Supply Books

Economics ,9th edition

Author: William McEachern

School: Modibbo Adama University of Technology

Department: Administration, Social and Management science

Course Code: CC101

Topics: economic analysis, economic tools, economic systems, economic decision makers, demand, supply, markets, market system, elasticity of demand, elasticity of supply, consumer choice, production, cost, perfect competition, monopoly, monopolistic competition, oligopoly, resource markets, market structure, pricing, market failure, public policy, economic regulation, antitrust policy, public goods, public choice, externalities, income distribution, poverty, macroeconomics, unemployment, inflation, producticity, growth, aggregate expenditure, aggregate demand, aggregate supply, fiscal policy, federal budget, monentary policy, financial system, banking, money supply, monentary theory, macro policy debate, international trade, international finance, economic development

Entrepreneurial Marketing

Author: Mohammed Sanusi Magaji, Lami Yaro

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT205

Topics: Entrepreneurial Marketing, framework of marketing, marketing, product marketing, selling marketing, corporate based strategy, product, service, market strategy, marketing functions, business organization

Introductory Economics 1

Author: Abiodun Folawewo

School: University of Ibadan

Department: Administration, Social and Management science

Course Code: ECO101

Topics: Economic Problems, economic systems, Scarcity, Choice, Opportunity Cost, Command Economy, Free Market, Laissez-Faire Economy, Mixed Economic System, Economics of Exchange, Market Mechanism, Demand, Supply, demand curve, supply curve, market equilibrium, Elasticity of Demand, utility, indifference curve, household budget curve, consumer surplus, Utility Maximization Rule, production process, supply decision, Price Taking Firm, efficiency, exchange, Imperfect Competition, Monopolistic Competition, pure monopoly, oligopoly model, game theory, Nash Equilibrium Technique, labour market, input market

Contemporary advertising and Integrated Marketing Communications,13th edition

Author: William Arens, Michael Weigold, Christian Arens

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC331, MAC332

Topics: Contemporary advertising, advertising, Integrated Marketing Communications, Evolution of Advertising, crafting marketing, advertising strategies, Marketing, Consumer Behavior, Market Segmentation, Marketing Mix, Advertising Strategy, Advertising Planning, Planning Media Strategy, Creative Strategy, Creative Process, Creative Execution, Producing Ads, Digital Interactive Media, intergrating media, Relationship Building, Direct Marketing, Personal Selling, Sales Promotion, Relationship Building, Public Relations, Sponsorship, Corporate Advertising

Agricultural Marketing

Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT305

Topics: Agricultural Marketing, Types of Markets, International Marketing

The Economy Today ,12th edition

Author: Bradley Schiller

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO449

Topics: SCARCITY, PRODUCTION POSSIBILITIES, ECONOMIC GROWTH, BASIC DECISIONS, choice, circular flow, demand, supply, equilibrium, market outcomes, market failure, taxation, government failure, National income accounting, flow of income, measures of income, unemployment, labor force, measuring unemployment, human costs, inflation, measuring inflation, price stability, causes of inflation, business cycle, cyclical instability, macro equilibrium, consumption, consumption function, investment, net export spending, macro failure, aggregate demand, multiplier process, fiscal policy, fiscal stimulus, fiscal restraint, taxes, spending, fiscal guidelines, deficit, debt, external debt, money, banks, money multiplier, money supply, monetary tools, federal reserve system, monetary policy, money market, interest rates, spending, policy constraints, MONETARIST PERSPECTIVE, AGGREGATE SUPPLY, AGGREGATE SUPPLY curve, tax incentives, HUMAN CAPITAL INVESTMENT, deregulation, INFRASTRUCTURE DEVELOPMENT

Micro Economics

Author: AEM NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM751

Topics: Micro Economics, resoruces, scarcity, choice, opportunity cost, economic problems, consumer behavior, cardinal utility analysis, total utility, marginal utility, utility maximization, consumers demand curve, indifference curve analysis, consumer surplus, Law of demand, market demand, supply, supply curves, market supply, Equilibrium Price, equilibrium quantity, market equilibrium, elasticity, supply elasticity, demand elasticity, Cross elasticity, Law of diminishing return, production function, isocosts, producer equilibrium, production possibility curve, Isorevenue line, long run total cost, Long run marginal cost curves, amrket structure, firm, industry, monopoly, monopolistic competition, oligopoly, Total cost-total revenue analysis, Marginal cost-marginal revenue analysis, pricing, perfect competition

Influencer Marketing

Author: Duncan Brown, Nick Hayes

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT859

Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media

Blood Supply, lymphatic drainage & Innervation of the heart

Author: Oluwole Akinola

School: University of Ilorin

Department: Medical, Pharmaceutical and Health science

Course Code: ANA204

Topics: Arterial supply, Venous drainage, coronary artery, Myocardial Infarction, Coronary Bypass Grafting

Money and Capital Markets

Author: Peter Rose, Milton Marquis

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: BFN403

Topics: Money Market, Capital Market, Global Financial System, Interest Rates, Financial Assets, Central Banking, Financial Institutions, Financial Markets, International Financial System

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