Marketing Books
Essentials of Entrepreneurship and Small Business Management, Global Edition
Author: Norman Scarborough, Jeffrey Cornwall
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT101
Topics: Entrepreneurship, Small Business Management, Ethics, Social Responsibility, Entrepreneurial Mind, feasibility analysis, designing a business model, business plan, business model, strategic plan, business ownership, franchising, launching business, bootstrap marketing plan, E-commerce, pricing, credit strategies, financial plan.managing cash flow, managing cash flow, sources of fund, sources of financing, funding, financing, equity, debt, building new venture team
Author: Heidi Neck, Christopher Neck, Emma Murray
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT208
Topics: Entrepreneurship, practicing Entrepreneurship, Entrepreneurial Mindset, Creating Opportunities, Developing Opportunities, Creating New Opportunities, Recognizing New Opportunities, Design Thinking, Building Business Models, Business Models, Developing Customers, Testing, Experimenting, Developing Networks, Building Teams, Evaluating on Opportunities, Acting on Opportunities, Creating Revenue Models, Planning for Entrepreneurs, planning, Anticipating Failure, Bootstrapping, Crowdfunding, Financing Startups, Financial Statements, stratup Projections, Engaging Customers, Marketing, Social Entrepreneurship
Project Appraisal & Evaluation
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT216, MBA840
Topics: Project Appraisal, Project Evaluation, Project Cycle, Technical Analysis of Projects, Evaluating Capacity, Production Plans, Manpower Planning, Manpower Evaluation, Demand, Market Analysis, Evaluating Market Supply, Evaluating Competition, Marketing plans, Financial Analysis of project, Cash Flow Analysis, Traditional Investment Appraisal Methods, Discounted Cash Flow Methods of Appraisal
Business ethics concepts and cases ,7th edition
Author: Manuel Velasquez
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT224
Topics: Business ethics, Ethical Principles in Business, Business System, Government, Markets, International Trade, Marketplace ethics, Consumer Protection, Marketing, Job Discrimination ethics
Micro-Credit Policies and Institutions
Author: Oluwagbohunmi Ogunbona
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT201
Topics: Micro-Credit Policies, Micro-Credit Institutions, Micro Financing, Traditional Micro Finance, Sources of Funds, MicroFinance Institution, Business Records, Marketing, cash management, Entrepreneur, Entrepreneurship, Small Scale Business, Possible Projects
Introduction to Entrepreneurial Ventures
Author: Cletus Akenbor
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT202
Topics: Entrepreneurial Ventures, Business Ownership, Organization, Management, Marketing Function, Production Function, Finance, Accounting Function, Human Resource Function, government, business, International Business, Social Goods, Social Networks, Non-governmental Organizations, Non-profit Organization
Entrepreneurship ,10th edition
Author: Robert Hisrich, Michael Peters, Dean Shepherd
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT301, ENT424
Topics: Entrepreneurial Mind-Set, Entrepreneurship, Corporate Entrepreneurship, Creativity, Business Idea, business plan, marketing plan, organizational plan, financial plan, sources of capital, informal risk capital, venture capital, going public
Cultural Change and Entrepreneurship
Author: Emerale Gideon Ahamefula, Lawal Kamaldeen, Timothy Ishola
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT310
Topics: Cultural Change, Entrepreneurship, cultural groups, ethnic groups, cultural zones, National Development, Citizenship Education, Nigerian Environmental Problems, marketing plan, Business Growth
Management of Creativity and Innovation
Author: Lawal kamaldeen
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT402
Topics: Management of Creativity, Management of Innovation, Creativity, innovation, Management Strategy, Management Succession, Management of Change, productivity, Entrepreneurship, branding, Proactive Marketing
Author: Aliyu Hamza
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT407
Topics: Entrepreneurship Development, Entrepreneurship, Business Ownership, Foreign Exchange, Stock Exchange Market, Preliminary Plans, Marketing Plans, New Product Development, new business
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