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Marketing Books

Venture Creation and Growth

Author: Egwu Knight

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT414

Topics: Venture Creation, Venture Growth, Business Enterprise, Entrepreneurship, location of a business, Environmental Scanning, Business Venture, Intellectual Property, Government Policies on Entrepreneurship, Record Keeping, Business Accounting Records, Personnel Records, marketing, Entrepreneurship Development, Theories of Entrepreneurship

Business Policy & Strategy 2

Author: ISHOLA Timothy Oladele

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: FMS428, BUS428

Topics: Business Policy, Business Strategy, trategic Management, Environmental Analysis, company assessment, company strategy, strategy implementation, Strategy Evaluation, Strategy Control, Marketing Policy, production Policy, procurement Policy, financial Policy, business ethics

Technology ventures ,4th edition

Author: Thomas Byers, Richard Dorf, Andrew Nelson

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT415

Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success

The practice of public relations ,13th edition

Author: Fraser Seitel

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: INR302

Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management

Advanced Theories In Mass Communication

Author: Babatunde Folarin

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: JLS811, JLS815

Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories

Principles of Advertising and Sales Promotion

Author: Chuks Odiegwu-Enwerem

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132

Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development

Mass Communication & National Development

Author: Levi Chinaka Nwodu

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC316

Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing

Film, Cinema and Literature

Author: Peter Iorper Ugondo

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC324

Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism

Public relations the profession and the practice ,4th edition

Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC425

Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations

Organizational Design

Author: NN Chukwuma

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBA823

Topics: Organizational Design, organizational structure, Organizational Design, Leadership, Organizational Climate, Organizational Change, Internal Marketing, Organizational Chart

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