Marketing Books
Author: Egwu Knight
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT414
Topics: Venture Creation, Venture Growth, Business Enterprise, Entrepreneurship, location of a business, Environmental Scanning, Business Venture, Intellectual Property, Government Policies on Entrepreneurship, Record Keeping, Business Accounting Records, Personnel Records, marketing, Entrepreneurship Development, Theories of Entrepreneurship
Author: ISHOLA Timothy Oladele
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: FMS428, BUS428
Topics: Business Policy, Business Strategy, trategic Management, Environmental Analysis, company assessment, company strategy, strategy implementation, Strategy Evaluation, Strategy Control, Marketing Policy, production Policy, procurement Policy, financial Policy, business ethics
Technology ventures ,4th edition
Author: Thomas Byers, Richard Dorf, Andrew Nelson
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT415
Topics: Technology ventures, Venture Opportunity, Strategy, Opportunities, Business Model, Competitive Strategy, Innovation Strategies, business story, business plan, risk, return, creativity, product development, marketing, sales, types of ventures, concept development, venture formation, Intellectual Property, New Enterprise Organization, Enterprise Organization, Acquiring Resources, Organizing Resources, Management of Operations, Acquisitions, Global Expansion, financing enterprise, profit, harvest, financial plan, sources of capital, deal presentations, deal negotiations, leading ventures to success
The practice of public relations ,13th edition
Author: Fraser Seitel
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: INR302
Topics: public relations, communication, public opinion, management, ethics, law, research, media, social media, employee relation, government relations, community relations, international consumer relations, public relations writing, integrated marketing communications, crisis management
Advanced Theories In Mass Communication
Author: Babatunde Folarin
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: JLS811, JLS815
Topics: Human Communication Theory, Mass Communication Theory, Communication Process, Communication Models, Authoritarian Media Theory, Soviet-Communist Media Theory, Libertarian Media Theory, Free Press Media Theory, Social Responsibility Media Theory, Democratic Participant Media Theory, Development Media Theory, Development Journalism, Development Communication Paradigms, Media Intrusion Theory, Social Marketing Theory, Social Semiotics Theory, Information Processing Theory, Post-Industrial Society Perspective, Surveillance Society Perspective, Mass Communication Theories
Principles of Advertising and Sales Promotion
Author: Chuks Odiegwu-Enwerem
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132
Topics: Advertising, Sales Promotion, Mass Communication, Marketing Communication Mix, Communication Process, Advertising Campaign, Media Strategy Development
Mass Communication & National Development
Author: Levi Chinaka Nwodu
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC316
Topics: Mass Communication, National Development., National Development, Dominant Paradigm, Marxist Paradigm, Socialist Paradigm, Emancipatory Paradigm, Patron-Client Model, ACADA Model, Social Marketing
Author: Peter Iorper Ugondo
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC324
Topics: Film, Cinema, Literature, Filmic elements, Film production process, Film Production Personnel, film terms, Film Industry, Film Marketing, film distribution, Film Industry Associations, Film Regulatory Bodies, Film Censorship, Film Piracy, film criticism
Public relations the profession and the practice ,4th edition
Author: Dan Lattimore, Otis Baskin, Suzette Heiman, Elizabeth Toth
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC425
Topics: Public relations, Public Relations Effectiveness, Social Media, Traditional Media Relations, Employee Communication, Community Relations, Consumer Relations, consumer Marketing, Investor Relations, public affairs, Corporate Public Relations
Author: NN Chukwuma
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBA823
Topics: Organizational Design, organizational structure, Organizational Design, Leadership, Organizational Climate, Organizational Change, Internal Marketing, Organizational Chart
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