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Project Analysis and Implementation

Author: Kadiri Kayode, Eyanuku Julius

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MGS756, PAD756

Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability

International Business Environments and Operations ,16th edition

Author: John Daniels, Lee Radebaugh, Daniel Sullivan

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MBF845

Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources

Management of a Sales Force ,12th edition

Author: Rosann Spiro, William Stanton, Gregory Rich

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT306

Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers

Promotion

Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT308

Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts

Product Planning and Development

Author: CI Okeke, Martha Oruku, Oba Adenuga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT827

Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding

Advertising Management

Author: Stowell Israel-Cookey

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT833

Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization

Entrepreneurship Studies 1

Author: Leon Ikpe

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: SMS210

Topics: Entrepreneurship Studies, business organization, Identifying business opportunities, Determining business location, Determining business layout, business plan, marketing, Managing service based operations, Proprietorship, Partnership, Business Name, Incorporated Companies, small business

Tourist Sites Products & Operations 2

Author: DA Ayano

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM244

Topics: Tourist Sites Products, Tourist Sites Operations, Tourism Management, Managing Urban Tourism, tourism Marketing Management, International Tourism crisis, UK Tour Operating Industry, Tour Operating Value Chain, Tour Operators’ Strategies, Distribution Channels, Channel Management Issues

Entrepreneurship Studies 2

Author: Aliyu Hamza

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: SMS303

Topics: Entrepreneurship Studies, Entrepreneur, marketing plans, New Product Development, business growth

Introduction to Airline Management

Author: TSM NOUN

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: TSM349

Topics: Airline Management, Air Transportation, Air Transport regulation, Air Traffic, Aviation Market, Airline Marketing Analysis, Airline Corporate Strategies, Airline Yield, Aviation Safety, aviation Security, Airport Development, Airport Configuration, Federal Airport Authority, Air Traffic Control System, Nigerian Airspace Management Agency

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Administration, Social and Management science

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Science and Technology