Marketing Books
Project Analysis and Implementation
Author: Kadiri Kayode, Eyanuku Julius
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MGS756, PAD756
Topics: Project Analysis, project Implementation, Project Cycle, project evaluation, Manpower Planning, Demand Analysis, Supply Analysis, Competition, Marketing Plans, Project Cost Analysis, Project Income, Projected Income Statement, Projected Cash Flow Statements, Projected Balance Sheets, Project Evaluation Criteria, economic analysis, Risk, Uncertainty, Cost Benefit Analysis, Social Profitability
International Business Environments and Operations ,16th edition
Author: John Daniels, Lee Radebaugh, Daniel Sullivan
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MBF845
Topics: International Business Environment, International Business Operation, International Business, Globalization, National environmental differences, culture, governmental systems, legal systems, economic systems, market methods, trade, factor mobility theory, trade protectionism, economic integration, cooperation, global monetary environment, foreign exchange, exchange rates.global debt, equity markets, cooperate policy, cooperate strategy, trading internationally, foreign operations, functional management, functional operations, global marketing, global production, supply chains, global accounting, financial management, human resources
Management of a Sales Force ,12th edition
Author: Rosann Spiro, William Stanton, Gregory Rich
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT306
Topics: Sales Force management, Strategic Sales Force Management, Personal Selling Process, Sales Force Organization, Recruiting Salespeople, Sales Training Program, Sales Force Operations, Sales Force Compensation, Sales Force Quotas, Sales Force Quotas Expenses, Forecasting Sales, Developing Budgets, Sales Territories, sales planning, Sales Volume, Sales Volume analysis, Marketing Cost, Profitability Analysis, Salesperson’s Performance, Sales Managers
Author: CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT308
Topics: Promotion, Tools of Promotion, advertising, Tools of Promotion, Marketing Mix, Promotion Mix, Sales Promotions, Personal Selling, Promotion Process, Promotion Program, Consumerism, Promotion, Promotion Efforts
Product Planning and Development
Author: CI Okeke, Martha Oruku, Oba Adenuga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT827
Topics: Product Planning, Product Development, Organizational Products, Product Line, Product Mix, Product Life Cycle, New Product Development, New Product Idea Generation, New Product Idea Screening, New Product, Product Development, New Product Positioning, Packaging, Marketing Strategy, Product Management, Labeling, Pre-Test Market Models, Product Rollout Commercialization, Why New Products Fail, branding
Author: Stowell Israel-Cookey
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT833
Topics: Advertising Management, Advertising, Integrated Marketing Communication, Planning Advertisements, Interactive Advertising, Advertising campaign, Globalization
Author: Leon Ikpe
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: SMS210
Topics: Entrepreneurship Studies, business organization, Identifying business opportunities, Determining business location, Determining business layout, business plan, marketing, Managing service based operations, Proprietorship, Partnership, Business Name, Incorporated Companies, small business
Tourist Sites Products & Operations 2
Author: DA Ayano
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM244
Topics: Tourist Sites Products, Tourist Sites Operations, Tourism Management, Managing Urban Tourism, tourism Marketing Management, International Tourism crisis, UK Tour Operating Industry, Tour Operating Value Chain, Tour Operators’ Strategies, Distribution Channels, Channel Management Issues
Author: Aliyu Hamza
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: SMS303
Topics: Entrepreneurship Studies, Entrepreneur, marketing plans, New Product Development, business growth
Introduction to Airline Management
Author: TSM NOUN
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM349
Topics: Airline Management, Air Transportation, Air Transport regulation, Air Traffic, Aviation Market, Airline Marketing Analysis, Airline Corporate Strategies, Airline Yield, Aviation Safety, aviation Security, Airport Development, Airport Configuration, Federal Airport Authority, Air Traffic Control System, Nigerian Airspace Management Agency
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