Books

Search Books...

Marketing Books

Introduction to Agricultural Economics

Author: SO Ojo

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM251

Topics: Agricultural Economics, demand theory, supply theory, price theory, production function, costs, Agricultural Cost Functions, cost measurement, agricultural marketing, markets, Nigerian Agriculture problems, demand curve, demand curve slope, market supply, supply curve, demand elasticity, Price Determination, Stable Equilibrium Analysis

Fisheries and Wildlife

Author: AA Alarape, AO Sololu

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AFS220

Topics: Fisheries, Wildlife, aquatic life, aquatic evolution, fish production, fish management, Fishery Biodiversity Conservation, Water Quality Management, Fish Diseases, fish nutrition, fish marketing, fish Post Harvest Handling, Order Rodentia, Order Carnivora, order Perissodactyla, Order Artiodactyla, Primates, Proboscidea, Insectivora, Chiroptera, Pholidota, Lagomorpha, Reptiles, Birds

Administration and Programme Planning in Extension

Author: CPO Obinne

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM505

Topics: Agricultural Extension Administration, Agricultural Extension Administrator, Agricultural Extension Supervision, Extension Programme Planning, Strategic Extension Campaign, Personnel Management, Staff Training, Marketing Extension, Field Visits, Reporting

Ethical Theory and Business

Author: Denis Arnold, Tom Beauchamp, Norman Bowie

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: PHL242

Topics: Ethical Theory, Business practice, Corporate Responsibility, employee ethical treatment, Workplace diversity, Workplace discrimination, marketing, information disclosure, Emerging Technologies ethical issues, Environmental Sustainability, social justice, economic justice

The Dynamics of Persuasion Communication and Attitudes in the 21st Century

Author: Richard Perloff

School: National Open University of Nigeria

Department: Arts and Humanities

Course Code: ENG314

Topics: Persuasion Communication, attitudes, attitude measurement, Processing Persuasive Communications, emotional message appeals, Cognitive Dissonance Theory, Interpersonal Persuasion, Advertising, Marketing, Persuasion, Health Communication Campaigns

Departments

Administration, Social and Management science image

Administration, Social and Management science

Agriculture and Veterinary Medicine image

Agriculture and Veterinary Medicine

Arts and Humanities image

Arts and Humanities

Education image

Education

Engineering image

Engineering

General studies image

General studies

Law image

Law

Medical, Pharmaceutical and Health science image

Medical, Pharmaceutical and Health science

Science and Technology image

Science and Technology