Marketing Books
Introduction to Agricultural Economics
Author: SO Ojo
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM251
Topics: Agricultural Economics, demand theory, supply theory, price theory, production function, costs, Agricultural Cost Functions, cost measurement, agricultural marketing, markets, Nigerian Agriculture problems, demand curve, demand curve slope, market supply, supply curve, demand elasticity, Price Determination, Stable Equilibrium Analysis
Author: AA Alarape, AO Sololu
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AFS220
Topics: Fisheries, Wildlife, aquatic life, aquatic evolution, fish production, fish management, Fishery Biodiversity Conservation, Water Quality Management, Fish Diseases, fish nutrition, fish marketing, fish Post Harvest Handling, Order Rodentia, Order Carnivora, order Perissodactyla, Order Artiodactyla, Primates, Proboscidea, Insectivora, Chiroptera, Pholidota, Lagomorpha, Reptiles, Birds
Administration and Programme Planning in Extension
Author: CPO Obinne
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM505
Topics: Agricultural Extension Administration, Agricultural Extension Administrator, Agricultural Extension Supervision, Extension Programme Planning, Strategic Extension Campaign, Personnel Management, Staff Training, Marketing Extension, Field Visits, Reporting
Author: Denis Arnold, Tom Beauchamp, Norman Bowie
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: PHL242
Topics: Ethical Theory, Business practice, Corporate Responsibility, employee ethical treatment, Workplace diversity, Workplace discrimination, marketing, information disclosure, Emerging Technologies ethical issues, Environmental Sustainability, social justice, economic justice
The Dynamics of Persuasion Communication and Attitudes in the 21st Century
Author: Richard Perloff
School: National Open University of Nigeria
Department: Arts and Humanities
Course Code: ENG314
Topics: Persuasion Communication, attitudes, attitude measurement, Processing Persuasive Communications, emotional message appeals, Cognitive Dissonance Theory, Interpersonal Persuasion, Advertising, Marketing, Persuasion, Health Communication Campaigns
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