Marketing Books
Author: CI Okeke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Industrial Marketing, Organizational Buying Process, Industrial Buying Issues, Industrial Marketing, Consumer Marketing, Industrial Customer, Sales Force Management, Industrial Markets, Industrial Products, Communication Management-Forms, Integrated Communication, Distribution Decisions, Industrial Marketing Strategy, Industrial Strategic Marketing Planning
Author: OJ Oyeniyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: CRD411
Topics: Marketing Functions, Marketing, Facilitating Functions, Agricultural Development, Agricultural Products, Marketing Boards, Non-agricultural Goods, Pricing, Pricing Policies, Transportation, Calculating Members Bonus, Cooperative Marketing
Author: Gana
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT825
Topics: International Marketing, international trade, World market environment, International marketing, branding, packaging, Market Share Strategies, Product strategies, Distribution strategies, Pricing strategies, International services, Marketing communication, world market, Economic Strategies, International organizations, International accounting, International marketing research
Marketing of Financial Services
Author: Ogbuji Chinedu, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT402
Topics: Financial Services Marketing, Financial Services, Customer Orientation, Retail Banking, Wholesale Banking, Consumer Behaviour, Decision Making Process, Financial Service Development, Financial Service Management, Marketing Channels, Advertising, Sales Promotion, Branding, Brand Management, Marketing Research, Pricing, Profitability, Decision Making, Financial Service Industry, Competitive Marketing Strategies
Agricultural Finances and Marketing
Author: Oyebanji, JA Afolabi
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM450
Topics: Agricultural Finances, Marketing, Credit Utilisation, Credit Instruments, repayment, Credit Agencies, Farm Record Keeping, Farm Accounting, Financial Statement preparation, budgeting, financial control, marketing, marketing function, Agricultural Supply Pattern Analysis, Agricultural demand, Supply Pattern Analysis, Agricultural Demand Pattern Analysis, Agricultural Supply Analysis, agricultural marketing
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT201
Topics: Elements of Marketing, Marketing Environment, Product Classifications, Channels of Distribution, Product Life Cycle, New Product Development, marketing mix, Market Segmentation, packing, branding
Author: GO Falade
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: TSM144
Topics: Tourism Marketing, Marketing, Decision Making Processes, marketing mix, product design, market research, promotional events, advertising, publicity, public relations, Merchandising, press relations, tourism writing, travel writing, travel industry, tourism operations, aviation transport, surface transport, Personality Development, communicating skills
Author: CI Okeke, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT305
Topics: Agricultural Marketing, Types of Markets, International Marketing
Author: Duncan Brown, Nick Hayes
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT859
Topics: Decision-maker ecosystems, Influencer Marketing, influencers, Marketing through influencers, Social media, Influencing consumers, Influencing through social media
Author: Abdullahi Araga, Faith Onyebuenyi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: BFN728
Topics: Mathematical Tools, Equation, Inequalities, Simultaneous Equations, Linear Functions, Linear Inequalities, Matrix Algebra, Applied Differential Calculus, Sets, Set Operations, Probability Theory, Correlation Theory, Forecasting, Time-Series Analysis, Index Numbers, Inventory Control, Decision Analysis, Network Planning, Network Analysis, Arithmetic Progression, Geometric Progression, Interest Rate, Depreciation, Present Values, Investment Analysis, Statistics, Sampling Techniques, Marketing
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