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Marketing Books

Marketing Research

Author: TO Ishola, CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT403, MKT837

Topics: Marketing Research, Decision making models, Internal published research data, external published research data, field research, postal survey, personal interview, Opinion research service

Business Creation and Growth

Author: May Ifeoma Nwoye

School: National Open University of Nigeria

Department: General studies

Course Code: GST302

Topics: Business Planning Process, Value Creation, Opportunity Search, Opportunity Identification, Opportunity, Mergers, Acquisition, Sources of Funds, Marketing, Marketing Mix, Modern Marketing Tools, Small Business Marketing, Big Business Marketing, Ethics, Social Responsibility

Advertising and Promotion ,11th edition

Author: George Belch, Michael Belch

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC132, MAC331, MAC334

Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling

Modern Livestock and Poultry Production, 9th Edition

Author: Frank Flanders, James Gillespie

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: ANP313

Topics: Livestock Production, Poultry Production, domestication, livestock industry, livestock production safety, nutrition, feeding, feed nutrients, feed additives, balancing rations, animal breeding, animal breeding genetics, animal reproduction, animal breeding systems, Beef cattle, marketing beef cattle, swine, feeding wine, swine housing, swine equipment, marketing swine, sheep, goats, sheep feeding, sheep management, horses, horsemanship, horse training, poultry, poultry diseases, poultry parasites, marketing poultry, marketing eggs, dairy cattle, dairy cattle breeds, feeding dairy cattle, dairy herd management, milking management, dairy heard health, dairy housing equipment, marketing milk, rabbits, Bison, ratites, Llamas, Alpacas, Elk

Small Scale Business Management

Author: KAA Lawal, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT303

Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart

Introduction to General Agriculture 2

Author: AD Adeleye

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: COP112, COP116

Topics: Agricultural Cooperatives, Agricultural Development Policy, Agricultural Development Planning, Agricultural Development Programmes, Integrated Rural Development, Agricultural Credit, Agriculture Credit Cooperatives, Agricultural Credit, Agricultural Marketing, Marketing Institution, Co-operative Marketing Organisations, Food Processing Cooperatives, Agriculture Products, Agricultural Produce, Storage, Pasture, Forage, Cash Crops, Cocoa, Oil Palm, Fertilizer, Manure, Livestock Farming, Poultry, Livestock Farming, Cattle Production, Livestock Farming

Organizational Behaviour

Author: Abdullahi Araga, Oluremi Oyedokun

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT302

Topics: Organizational Behaviour, feasibility study, business proposals, business plans, technical analysis, financial analysis, marketing analysis, marketing strategies, loan proposals, investment Appraisal Methods, Business Description, Location of Business, Siting of Business, Management, Production, Technical Analysis, Management Team, marketing plan, Financing Plan, Preparing Business Proposals, Cash Flow Analysis, Economic Appraisal, Evaluation of Projects

E-Business

Author: Toyosi Daniel, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT401

Topics: E-Business, Mobile Telecommunication, internet, website design, internet advertisement, online shopping, E-payments, E-Marketing, E-Market Opportunity Analysis, E-Marketing Plan, Online Strategy Formulation Plan, Market Communication, Branding, Financial Appraisal, Implementation, Control of E-Marketing Plan, E-Business Security, Business Security Challenges, Network Security, network Management, Copyright Law, Electronic Access to Information, Internet Firewall, Fraud Prevention

Consumer Behaviour

Author: EO Imouokhome

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT303

Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making

Advanced Agribusiness Management

Author: AEA NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEA503

Topics: Agribusiness Management, management, farm records, farm accounts, farm assets, farm valuations, profit statement, loss statement, balance sheet, sheet analysis, farm business analysis, farm rations, marketing management, agricultural finance, agricultural marketing, marketing functions, agricultural financing, agribusiness loans, time value of money, cost theory

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