Marketing Books
Author: TO Ishola, CI Okeke, Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT403, MKT837
Topics: Marketing Research, Decision making models, Internal published research data, external published research data, field research, postal survey, personal interview, Opinion research service
Author: May Ifeoma Nwoye
School: National Open University of Nigeria
Department: General studies
Course Code: GST302
Topics: Business Planning Process, Value Creation, Opportunity Search, Opportunity Identification, Opportunity, Mergers, Acquisition, Sources of Funds, Marketing, Marketing Mix, Modern Marketing Tools, Small Business Marketing, Big Business Marketing, Ethics, Social Responsibility
Advertising and Promotion ,11th edition
Author: George Belch, Michael Belch
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC132, MAC331, MAC334
Topics: Integrated Marketing Communications, advertising, promotion, Marketing Process, Integrated Marketing Communications program situation analysis, advertising Agencies, Marketing Communication Organizations, Consumer Behavior, Communication Process analysis, Promotional Program, Creative Strategy, Media Planning, media Strategy, Evaluation of Media, television, radio, magazine, newspaper, Support Media, Direct Marketing, Sales Promotion, internet, Public Relations, Publicity, Corporate Advertising, international Advertising, international Promotion, personal selling
Modern Livestock and Poultry Production, 9th Edition
Author: Frank Flanders, James Gillespie
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP313
Topics: Livestock Production, Poultry Production, domestication, livestock industry, livestock production safety, nutrition, feeding, feed nutrients, feed additives, balancing rations, animal breeding, animal breeding genetics, animal reproduction, animal breeding systems, Beef cattle, marketing beef cattle, swine, feeding wine, swine housing, swine equipment, marketing swine, sheep, goats, sheep feeding, sheep management, horses, horsemanship, horse training, poultry, poultry diseases, poultry parasites, marketing poultry, marketing eggs, dairy cattle, dairy cattle breeds, feeding dairy cattle, dairy herd management, milking management, dairy heard health, dairy housing equipment, marketing milk, rabbits, Bison, ratites, Llamas, Alpacas, Elk
Small Scale Business Management
Author: KAA Lawal, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT303
Topics: Small Scale Business Management, Small Business Enterprises, Management Principles, Marketing Strategy, Marketing Planning, Strategic marketing Planning Process, Market Analysis, Marketing Mix, Pricing Policies, Pricing Strategies, Channels of Distribution, promotion, Sources of Information, Ratio Analysis, Budgeting, Break-Even Analysis, Break-Even Chart
Introduction to General Agriculture 2
Author: AD Adeleye
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: COP112, COP116
Topics: Agricultural Cooperatives, Agricultural Development Policy, Agricultural Development Planning, Agricultural Development Programmes, Integrated Rural Development, Agricultural Credit, Agriculture Credit Cooperatives, Agricultural Credit, Agricultural Marketing, Marketing Institution, Co-operative Marketing Organisations, Food Processing Cooperatives, Agriculture Products, Agricultural Produce, Storage, Pasture, Forage, Cash Crops, Cocoa, Oil Palm, Fertilizer, Manure, Livestock Farming, Poultry, Livestock Farming, Cattle Production, Livestock Farming
Author: Abdullahi Araga, Oluremi Oyedokun
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT302
Topics: Organizational Behaviour, feasibility study, business proposals, business plans, technical analysis, financial analysis, marketing analysis, marketing strategies, loan proposals, investment Appraisal Methods, Business Description, Location of Business, Siting of Business, Management, Production, Technical Analysis, Management Team, marketing plan, Financing Plan, Preparing Business Proposals, Cash Flow Analysis, Economic Appraisal, Evaluation of Projects
Author: Toyosi Daniel, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT401
Topics: E-Business, Mobile Telecommunication, internet, website design, internet advertisement, online shopping, E-payments, E-Marketing, E-Market Opportunity Analysis, E-Marketing Plan, Online Strategy Formulation Plan, Market Communication, Branding, Financial Appraisal, Implementation, Control of E-Marketing Plan, E-Business Security, Business Security Challenges, Network Security, network Management, Copyright Law, Electronic Access to Information, Internet Firewall, Fraud Prevention
Author: EO Imouokhome
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT303
Topics: Consumer Behaviour, Motivation, Consumer Satisfaction, Consumerism, Psychology of Marketing, Marketing, Attitude Change, Purchasing Process, Problem Recognition, Post Purchase Process, Consumer Behaviour Research, Consumer Research, Consumer Research Process, Contemporary Marketing Tools, Consumers Role, Consumer Decision Making
Advanced Agribusiness Management
Author: AEA NOUN
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEA503
Topics: Agribusiness Management, management, farm records, farm accounts, farm assets, farm valuations, profit statement, loss statement, balance sheet, sheet analysis, farm business analysis, farm rations, marketing management, agricultural finance, agricultural marketing, marketing functions, agricultural financing, agribusiness loans, time value of money, cost theory
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