Marketing Books
Author: SEMT, FUTMINNA
School: Federal University of Technology, Minna
Department: General studies
Course Code: GST311
Topics: Entrepreneur, Entrepreneurial profile, Creativity, Innovation, Entreprenuership, Creative Process, business ownership, franchising, Sole Proprietorship, Corporation, Guerrilla marketing plan, marketing strategies, cash flow, cash management, cash budget, debt, equity
Introduction to Entrepreneurship Studies textbook [Chapter 1-16]
Author: JO Adeoti, Kadiri Ismaila Bolarinwa, Olota Oluwayomi Omotayo
School: University of Ilorin
Department: General studies
Course Code: GSE202
Topics: Business, nature of business, forms of business, partnership, limited liability company, objectives of business, purpose of business, function of business, beneficiaries of business, entrepreneurship, entrepreneur, Small Business Management, small business management, SMEs, Nigerian Business Environment, business environment, Validation Of Product, Validation Of Service Ideas, idea validation, business opportunity, scanning business opportunities, Entrepreneurship opportunity, Entrepreneur, role of Entrepreneur, economic development, Entrepreneurship education, small business, self employment, small scale business, medium scale enterprise, Creativity, creative brain, creative thinking, critical thinking, Creativity tools, creative problem solving technique, solution, creative technique, brainstorming, innovation, Feasibility study, feasibility report writing, Feasibility analysis, business concept, target market analysis, product Feasibility analysis, service Feasibility analysis, organisational Feasibility analysis, Manufacturing Feasibility analysis, Financial Feasibility analysis, Feasibility analysis outline, business planning, business control, planning principles, business plan, marketing, marketing mix, human resources mangement, sources of finance, accounting records, engineering invention, engineering innovation
Author: Ijaiya Mukaila Adebisi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ECO722
Topics: Industrial Economics, Industrial structure, firm, Diversification, innovation, Investment economics, risk, uncertainty, cost of capital, Sources of finance, Industrial pricing, marketing, pricing, marketing public goods, Government intervention, public policy, industrial location, Investment demand
Feasibility Studies & Business Proposals
Author: Abdullah Araga
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT424
Topics: Feasibility Studies, Business Proposals, Business Description.Feasibility Study, Location of Business, Siting of Business, management, production, technical analysis, Management Team for Operation, marketing analysis, marketing plan, Business Plan Implementation, Financial Analysis, financing plan, Preparing Business Proposals, loan proposal, Writing a Loan Proposal
Strategic Thinking and Problem Solving and Negotiation Skills
Author: Jubril Abdusalam, Prince Izedonmi
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: ENT411
Topics: Strategic Thinking, Problem Solving, Negotiation Skills, Strategic Thinking Process, Strategic Thinker, Strategic Planning, Organising Skills, Effective Organising Skills, Project Management, Managing Risk, Simplified Strategic Planning, Simplified Strategic Planning Process Structure, Strategic Leadership, Strategic Innovative Thinking, Strategy Setting, Innovative Thinking, Corporate Strategy, Business Unit Strategy, team Strategy, intensive Strategies, Market Penetration, Market Development, Product Development, Diversification Strategies, Strategic Situation Analysis, PEST Model Analysis, SWOT Analysis, SWOT Profile, Lateral Thinking, Lateral Thinking Techniques, Lateral Marketing Process, vertical marketing, Binary Thinking, Horizontal Thinking, Disruptive Thinking, Converging, idea selection, Idea Affinity Diagrams, Idea Selection Criteria, Idea Management Processes, Problem Solving Skills, Problem Solving, Political Economic Social Technological Analysis, FMEA Analysis
Handbook of public relations ,10th edition
Author: Chris Skinner, Gary Mersham, Rene Benecke
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MAC232
Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs
Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum
School: National Open University of Nigeria
Department: Administration, Social and Management science
Course Code: MKT104
Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions
Introduction to Non-Ruminant Animal Production
Author: ANP NOUN
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: ANP301
Topics: Non-Ruminant Animal Production, poultry management, Poultry Production Systems, poultry feeding, incubation, hatcher practices, poultry disease, Poultry Products, Marketing, Rabbit Management, Rabbit Reproduction, Feeding Rabbit, Rabbit Housing, Rabbit Health, Pig Management, Pig Production Systems, feeding pigs, pig feed resources, growing pigs, finishing pigs, swine disease, swine processing, swine marketing
Principles of Agricultural Business Management
Author: Emem Bassey Inyang
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEA509
Topics: Agricultural Business Management, farm management decision, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Marketing strategy, marketing, Organizational management, leadership
Agricultural Business Management
Author: Emem Bassey Inyang
School: National Open University of Nigeria
Department: Agriculture and Veterinary Medicine
Course Code: AEM509
Topics: Agricultural Business Management, agribusiness, agribusiness management, Farm Management Decision, Agricultural Business Organization, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Nigerian Agricultural Development Programmes, taxation, Agricultural Processing, marketing, Marketing strategy, Organizational management, Organizational leadership
Departments
Administration, Social and Management science
Agriculture and Veterinary Medicine
Arts and Humanities
Education
Engineering
General studies
Law
Medical, Pharmaceutical and Health science
Science and Technology