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Marketing Books

Entrepreneurship I

Author: SEMT, FUTMINNA

School: Federal University of Technology, Minna

Department: General studies

Course Code: GST311

Topics: Entrepreneur, Entrepreneurial profile, Creativity, Innovation, Entreprenuership, Creative Process, business ownership, franchising, Sole Proprietorship, Corporation, Guerrilla marketing plan, marketing strategies, cash flow, cash management, cash budget, debt, equity

Introduction to Entrepreneurship Studies textbook [Chapter 1-16]

Author: JO Adeoti, Kadiri Ismaila Bolarinwa, Olota Oluwayomi Omotayo

School: University of Ilorin

Department: General studies

Course Code: GSE202

Topics: Business, nature of business, forms of business, partnership, limited liability company, objectives of business, purpose of business, function of business, beneficiaries of business, entrepreneurship, entrepreneur, Small Business Management, small business management, SMEs, Nigerian Business Environment, business environment, Validation Of Product, Validation Of Service Ideas, idea validation, business opportunity, scanning business opportunities, Entrepreneurship opportunity, Entrepreneur, role of Entrepreneur, economic development, Entrepreneurship education, small business, self employment, small scale business, medium scale enterprise, Creativity, creative brain, creative thinking, critical thinking, Creativity tools, creative problem solving technique, solution, creative technique, brainstorming, innovation, Feasibility study, feasibility report writing, Feasibility analysis, business concept, target market analysis, product Feasibility analysis, service Feasibility analysis, organisational Feasibility analysis, Manufacturing Feasibility analysis, Financial Feasibility analysis, Feasibility analysis outline, business planning, business control, planning principles, business plan, marketing, marketing mix, human resources mangement, sources of finance, accounting records, engineering invention, engineering innovation

Industrial Economics

Author: Ijaiya Mukaila Adebisi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ECO722

Topics: Industrial Economics, Industrial structure, firm, Diversification, innovation, Investment economics, risk, uncertainty, cost of capital, Sources of finance, Industrial pricing, marketing, pricing, marketing public goods, Government intervention, public policy, industrial location, Investment demand

Feasibility Studies & Business Proposals

Author: Abdullah Araga

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT424

Topics: Feasibility Studies, Business Proposals, Business Description.Feasibility Study, Location of Business, Siting of Business, management, production, technical analysis, Management Team for Operation, marketing analysis, marketing plan, Business Plan Implementation, Financial Analysis, financing plan, Preparing Business Proposals, loan proposal, Writing a Loan Proposal

Strategic Thinking and Problem Solving and Negotiation Skills

Author: Jubril Abdusalam, Prince Izedonmi

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: ENT411

Topics: Strategic Thinking, Problem Solving, Negotiation Skills, Strategic Thinking Process, Strategic Thinker, Strategic Planning, Organising Skills, Effective Organising Skills, Project Management, Managing Risk, Simplified Strategic Planning, Simplified Strategic Planning Process Structure, Strategic Leadership, Strategic Innovative Thinking, Strategy Setting, Innovative Thinking, Corporate Strategy, Business Unit Strategy, team Strategy, intensive Strategies, Market Penetration, Market Development, Product Development, Diversification Strategies, Strategic Situation Analysis, PEST Model Analysis, SWOT Analysis, SWOT Profile, Lateral Thinking, Lateral Thinking Techniques, Lateral Marketing Process, vertical marketing, Binary Thinking, Horizontal Thinking, Disruptive Thinking, Converging, idea selection, Idea Affinity Diagrams, Idea Selection Criteria, Idea Management Processes, Problem Solving Skills, Problem Solving, Political Economic Social Technological Analysis, FMEA Analysis

Handbook of public relations ,10th edition

Author: Chris Skinner, Gary Mersham, Rene Benecke

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MAC232

Topics: public relations, development of public relations, communication, Stakeholder, reputation management, marketing, advertising, selling, internal communication, public relations programme, Print media, electronic media, Social media, Effective listening, Effective communication, spoken word, Business communication, Television technology, video technology, Direct-mail marketing, publishing, printing, event management, Promotional activities, Sponsorships, Exhibitions, trade fairs, Conferences, seminars, Corporate image, corporate identity, Corporate social investment, crisis management, Government, public affairs

Retail Management

Author: Mande Samaila, Eunice Adegbola, Bilkisu Katagum

School: National Open University of Nigeria

Department: Administration, Social and Management science

Course Code: MKT104

Topics: Retail Management, Marketing Channels, marketing Institutions, Retail Outlets, Retailing, Wholesaling, Retail Management Decisions, Non-Store Retailing, Retail Strategy, Retail Management Strategy, Retail Pricing, Retail Pricing Decisions

Introduction to Non-Ruminant Animal Production

Author: ANP NOUN

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: ANP301

Topics: Non-Ruminant Animal Production, poultry management, Poultry Production Systems, poultry feeding, incubation, hatcher practices, poultry disease, Poultry Products, Marketing, Rabbit Management, Rabbit Reproduction, Feeding Rabbit, Rabbit Housing, Rabbit Health, Pig Management, Pig Production Systems, feeding pigs, pig feed resources, growing pigs, finishing pigs, swine disease, swine processing, swine marketing

Principles of Agricultural Business Management

Author: Emem Bassey Inyang

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEA509

Topics: Agricultural Business Management, farm management decision, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Marketing strategy, marketing, Organizational management, leadership

Agricultural Business Management

Author: Emem Bassey Inyang

School: National Open University of Nigeria

Department: Agriculture and Veterinary Medicine

Course Code: AEM509

Topics: Agricultural Business Management, agribusiness, agribusiness management, Farm Management Decision, Agricultural Business Organization, Agribusiness Enterprise Selection Guide, Nigerian Agricultural Development Policies, Nigerian Agricultural Development Programmes, taxation, Agricultural Processing, marketing, Marketing strategy, Organizational management, Organizational leadership

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